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Manama-AGU: As part of obtaining a PhD degree requirement in Innovation & Technology Management from the College of Graduate Studies, Souaa Abdullah Atallah, a researcher in the Innovation & Technology Management Department at the Arabian Gulf University (AGU), used the fuzzy logic to evaluate small and medium-sized enterprises (SMEs) innovation in the fitness sector of Kuwait and Bahrain.
During the discussion, the researcher said: “Measuring (SMEs) innovation rate is a crucial element in economic growth management. GCC countries seek to transform their economies into both knowledge-based economies (KBE) and service-based economies. Due to the changes in the GCC lifestyle, the SMEs are requested to provide more services especially in sport and fitness field.”
The research aimed to assess the SMEs’ level of innovation in providing fitness-related services in Bahrain and Kuwait, between 2015 and 2019. In addition to measuring their performance in terms of innovation development.
Furthermore, the research purposed to discover an innovation measure through a structured methodology. The research importance emerges from SMEs’ distinctive role in forecasting economic growth and offering new jobs.
The research revolved around the SMEs’ role in creating employment opportunities, enhancing global competitiveness, and economic diversification. The study methodology used a qualitative method to present, monitor, and examine the innovations of 20 different SMEs offering fitness-related services in both Bahrain and Kuwait. It also applied the Fuzzy logic to measure SMEs innovation rates.
The researcher, Attallah, collected the needed data through open-source data, questionnaires, as well as senior management members of fitness service providers in Bahrain and Kuwait interviews.
The research concludes a similarity in Bahrain and Kuwait SMEs innovation factors related to innovation performance management. It shows that Kuwait SMEs focuses on fitness sector products. Moreover, she recognised that both countries were managing Process Innovation in the same pattern. She also recommended applying the same methodology on all commercial and industrial sectors of the GCC countries to formulate new strategies and policies.
The discussion committee was formed of Innovation & Technology Management Department, Computer Engineering Professor at AGU, Dr Rustom Mamlook as Chief Supervisor, Water and Environment Professor, Dr Odeh Al Jayyousi, as Associate Supervisor, and Management Information System Professor, Dr Fairouz Aldhmour, as Internal Examiner, As well as, Operations and Technology Management Professor, at King Fahd University of Petroleum & Minerals, Dr Aymen Kayal, as External examiner.
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