Dubai, United Arab Emirates-(AETOSWire): “Trenta for Art Production and Distribution” the owners of Egypt’s Al-Nahar TV Network recently announced the appointment of Choueiri Group’s “C-Media”, as the Exclusive Media Representatives for Al-Nahar TV (General Entertainment Channel) and Al-Nahar Drama (Series Channel).
The announcement comes further to both parties, setting out a clear vision and strategy aimed at commercial growth and expanding the advertising marketing. The tie-up which comes into effect as of January 2021, grants C-Media the exclusive rights for commercial ad sales and marketing for both satellite TV channels within Egypt, and across the Middle East region.
As part of Choueiri Group, the largest media representation house in the Middle East, C-Media’s remit will be focused on broadening the scope for exceptional advertising and marketing opportunities across both platforms.
Speaking on the occasion, Ala El Kahki , CEO of Al-Nahar TV Network stated that “We are very pleased to have taken this major step forward, to establish the start of long-term partnership between Al-Nahar TV, Al-Nahar Drama and Choueiri Group’s C-Media. As regional market-leaders we are confident that they will serve as the ideal partners to deliver on our vision for what both of our Network’s leading channels can accomplish for viewers and advertisers in Egypt as well as the wider MENA region”.
The move will leverage the programming leadership and growing local and regional reach of the Al-Nahar Television Network’s channels to the benefit of advertisers across the MENA region. Since its launch in 2011, Al-Nahar Television Network’s channels have served to deliver exceptionally targeted, diverse, and distinct content, with an aim of meeting the viewership preferences of all segments of society.
Expressing his views on the new appointment with Al-Nahar TV Network, Choueiri Group’s Chairman and CEO, Pierre Choueiri stated that “As the Egyptian TV market continues to build on its proven track record of innovation and quality, it remains a very attractive proposition for regional audiences and advertisers alike. We are honored to become a part of Al-Nahar TV
Network’s journey moving forward, which will be focused on exploring the fullest potential of their two flagship channels”.
He went on to say that “Choueiri Group’s focus on the future and digitization, will ensure that the Al-Nahar TV Networks benefits from our Group’s investments into better data, research and content, to propel its success well into the digital age and beyond”.
About Al-Nahar TV Network
As a satellite TV network, Al-Nahar TV Network started broadcasting in 2011. The Group today has grown to include Al-Nahar TV, Al Nahar Al Youm, Al Nahar Drama, Al Nahar Cinema, and Al Nahar Noor. Al Nahar TV broadcasts political, economic, religious, and artistic programs, entertainment, movies, and TV series.
About Choueiri Group
As the leading media representation group in the Middle East, Choueiri Group is a company built from the ground up over the past forty plus years. Today, the Group’s companies' market and manage the advertising space of 16 satellite and 1 terrestrial television stations, 14 print titles, 15 radio stations, 40+ web portals along with their apps and VOD platforms and the largest network of outdoor signs in the GCC. Choueiri Group operates in ten markets covering the MENA region, Europe and Japan and ensures the best support for its regional and international clients through its extensive network of thirteen subsidiaries, 3 representative offices and more than 700 committed executives.
For more information, please visit: www.choueirigroup.com
*Source: AETOSWire
© Press Release 2021
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
