|19 June, 2018

Dubai-based lifestyle online startup launched

Portal caters to UAE and Saudi Arabia customers for lifestyle and healthcare products

Image used for illustrative purpose.

Image used for illustrative purpose.

REUTERS, a Dubai-based lifestyle and healthcare tech startup, has been launched in the UAE and Saudi Arabia, offering customers a full range of leading contact lenses and fitness brands.

The portal has also introduced many new and improved omni-channel features such as cash or card on delivery and indication of delivery time for each product.

According to Frost & Sullivan Research, e-commerce will be a mega-trend for businesses in the UAE and the market is expected to stand at $10 billion this year. SouKare’s official launch leverages the fact that online shopping continues to change the orientation of the lifestyle and healthcare sector, with more consumers preferring the convenience of online shopping from their mobile, and delivery to their door.


Designed to offer customers a simpler, safer, superior experience, souKare aims to disrupt the way in which contact lenses and fitness products are purchased, by providing access to unparalleled portfolio of leading brands as Acuvue, Bella, Solotica, Optimum Nutrition, Jymand many more.

Faraz Khan, founder of souKare, said: "At souKare, it's our top priority to ensure complete peace of mind for our customers. It starts from ensuring the simplest of online ordering and reordering processes, to guaranteeing the authenticity of each and every product, and ensuring that they are delivered to our customers as quickly as possible. Our unique checkout design offers one click checkout for returning customers and a subscription service is due to be launched later this month.”

Funded by a number of major regional angel investors from UAE and Saudi Arabia including CEOs, partners and senior management from Strategy Consulting, Private Equity and startup firms, amongst others, souKare’s vision is to change the way customers purchase lifestyle and healthcare products and ultimately, become to a leading healthcare tech player in the region and beyond.

Initially piloted as an online contact lens store in the UAE, souKare recently expanded into fitness products, and aims to diversify rapidly across products and services. SouKare’s unique value proposition lies in its customer centric approach with an emphasis on convenience, including its unique 90-minute home delivery for all in-stock items in Dubai.

In addition to providing lenses and fitness products in the UAE and Saudi Arabia, also provides express shipping for international customers across the world, with most countries qualifying for free shipping.

“Whether it is time constraints or the stress of living in bustling cities,, with its quick and efficient delivery options has a solution for every customer,” Khan added.

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