Oyo Hotels & Homes, the world’s leading tech-driven hospitality chain, has formalised four marketing and operational consulting agreements with Al-Hokair Group in Saudi Arabia to manage Mena Andalusia Olaya District, Riyadh, Mena Hotel Riyadh, Olaya District, Riyadh, Mena Taif, Abu Baker Street, Taif and Mena Tabuk, Abu Jafar Al Mansur Street, Tabuk.
The multi-hotel partnership, which was signed and announced at Abdul Mohsen Al Hokair Head Office in Riyadh, will see Oyo add over 500 rooms to its current inventory and extend its portfolio across the three- and four-star hotel category.
Representing Oyo at the event was Manu Midha, head of Middle East & Africa, Oyo, while Mishal Al-Hokair, executive vice president, Business Development and Marketing, Al-Hokair Group represented the company. The formalisation of the agreement was witnessed by Clive Smith, director of operations at Al-Hokair Group and Bader bin Saidan, director, Business Development, Oyo, in Saudi Arabia.
Commenting on the partnership, Midha said: Saudi Arabia remains a key strategic market for Oyo in the GCC. The mid-range segment in the kingdom holds a lot of promise for us given the rapid growth of the hospitality industry over the last few years."
“The agreement with Al-Hokair is testimony to our success here in the kingdom and demonstrates our commitment to the development of the rapidly evolving hospitality sector in the Kingdom. We are proud to collaborate once again with our esteemed long-term partner, Al Hokair Group, to bring Oyo’s brand hospitality options to a broad range of travellers," concluded Manu.
At present, Oyo Hotels & Homes accounts for over 18,000 rooms in more than 200 hotels across 22 cities and provinces in Saudi Arabia. The hospitality chain has also hosted over 50 nationalities across its properties in the country since its launch in January 2019.
OYO also operates more than 400 properties in over 40 cities in UAE and Oman.
Mishal Al Hokair, executive vice president, Business Development and Marketing, Al Hokair Group, added: “Oyo understands the market and has demonstrated its credentials to us as a strong partner with key technology for the online travel business. The tourism landscape in Saudi Arabia is changing, in line with Vision 2030, and offers unprecedented opportunities for the hospitality sector. This agreement will further diversify the type of hospitality offerings in both cities for international and domestic travellers alike.”
Smith added: “We are pleased to be working with a young global hospitality company such as Oyo to consolidate our footprint in Saudi Arabia. In line with the changing landscape of the online travel systems, there continues to be an increase in the number of guests booking online and through applications and this agreement will give us an opportunity to offer quality online presence to our international and domestic guests. Oyo is a brand known and preferred by travellers across the globe and we are confident the hotels will continue to be a huge success in 2020.” - TradeArabia News Service
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