Dubai, UAE: du, from Emirates Integrated Telecommunications Company, today announced the appointment of UAE national Ehab Hassan as Chief Human Resources Officer.

As a member of the executive management team, Hassan will be responsible for developing and executing the human resources strategy in support of the organisation’s initiatives and goals, particularly in the areas of succession planning, talent management and training and development. In addition, he will oversee the the talent acquisition and employee retention agenda at du. Moreover, Hassan will be tasked with enhancing du’s already robust Emiratisation initiatives to meet the company’s goals from both a grassroots, and an experienced employee perspective.

Speaking on the appointment of du’s senior leader, Osman Sultan, Chief Executive Officer, Emirates Integrated Telecommunications Company (EITC) said, “In line with the UAE’s Emiratisation directive to increase the number of Emiratis in the private sector, du continues to bolster its initiatives to attract UAE nationals to explore prosperous careers in telecommunications. As a senior leader with a proven track record in HR and a wealth of UAE experience, we believe Ehab's expertise will provide strategic leadership to drive talent acquisition and retention, contributing to the growth of du and the industry in the UAE.”

Hassan joins du from National Bank of Abu Dhabi, where he was the Group Chief Human Resources Officer and Senior Managing Director for almost a decade. In this role, he keenly pursued Emiratisation and achieved the required Emiratisation percentage as per central bank and government directives. As a result of his efforts, he received the best CEO Award for Emiratisation. He also established the NBAD Academy and developed a culture of learning. Under Hassan’s supervision the Academy became responsible for the overall career and succession development of UAE Nationals, as well as expats.

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About du

du is a vibrant and multiple award-winning telecommunications service provider serving 9 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 100,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal.

du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Following the successful testing of the Middle East’s first Internet of Things (IoT) network, du is on course to complete deployment of its IoT network in 2016.

Brand Finance ranked du as the 12th most valuable brand in the Middle East in 2016. du previously won the coveted Brand of the year title by Superbrands Middle East in 2013. The company has been recognised with several other awards such as ISO 27001 certification of Managed Security Services and having the distinction of opening UAE’s first LEED Platinum Certified Green Shop. du also has the unique distinction of the first telecom in the world to release Sustainability Report based  on GRI-G4 guidelines in 2014. du is also credited with du’s world-class teleport is the largest of its kind in the Middle East and ranked among the top teleports in the world by World teleport Association.

du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.

About Emirates Integrated Telecommunication Company PJSC (EITC)

The Emirates Integrated Telecommunications Company (EITC) was founded in 2005 as the UAE’s second licensed telecommunications provider. EITC is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Investment Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.

Saugat Chatterjee
PR Lead (B2B) Commercial
du
Mobile: +971 55 936 7045
Email: saugat.chatterjee@du.ae

© Press Release 2018