KUWAIT: Zain Kuwait, the country’s leading digital service provider, yesterday announced that it has signed a partnership agreement with Microsoft to offer various cloud-based services to large enterprises and small-medium businesses across Kuwait, enabling them to drive digital transformation by better engaging their customers, empowering employees, optimizing operations and transforming their products and services.

The partnership was signed during Zain’s participation in the fifth day of the 38th edition of The Gulf Information Technology Exhibition (GITEX Technology Week 2018). The international event, hosted in the United Arab Emirates, is organized by the Dubai World Trade Center, and features the biggest global companies, organizations, and entities from the Telecom and IT industry. As part of this partnership, Zain Kuwait will package its own tools, products and services, and combine them with Microsoft’s cloud solutions into one offering for its customers in the country, to make the most out of the intelligent cloud.

Eaman Al-Roudhan, Chief Executive Officer of Zain Kuwait, said: “We are delighted to further expand our strategic partnerships with global technology leaders like Microsoft to enhance and reinforce the portfolio of innovative solutions and services we offer to our enterprise customers. Enterprises are a central part of our country’s economic ecosystem, and we are committed to expanding our portfolio to help empower a more efficient business sector in Kuwait”.

“The cloud opens up massive opportunities for our partners to combine their solutions with Microsoft’s cloud offerings and drive digital transformation in a seamless manner,” said Charles Nahas, General Manager, Microsoft Kuwait. “Zain Kuwait has been at the forefront of this transformation, and this partnership will accelerate its efforts by empowering them to provide end-to-end solutions to its customers, building stronger relationships and spur deeper engagement – enabling them to achieve more.”

This collaboration will enable Zain to take advantage of the opportunity in the cloud and become its customers’ trusted advisors. This empowers the company to be able to own and manage the end-to-end relationship with its customers.

Microsoft and Zain Kuwait have enjoyed a long-term partnership over the years to bring innovative solutions to the market. Earlier last month, Zain announced the Launch of zBot, its first smart customer service channel. Built on Microsoft Artificial Intelligence (AI) technologies, zBot is an autonomous virtual employee, fulfilling the role of frontline service agent for Zain’s customers, who make up the largest subscriber base in the country.

“zBot is a great example of how the intelligent Microsoft Cloud can help organizations to engage customers, empower employees, optimize operations and reinvent products and services. This is digital transformation in action, and Zain is once more stepping forward as a leader in its sector and showing both customers and industry peers exactly what is possible,” added Nahas.

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