Smart SME MENA Summit 2019 which will take place on 18th of September is an invitation-only strategic platform organized by Capstone Events International, where SME founders and owners will explore the sector, its challenges and potential together with key policy makers and regulators. In an intimate setting, major ecosystem players will lead the agenda, providing a forward-looking analysis for the SME sector.

Dubai Asset Management, owner and manager of one of Dubai’s largest portfolios of rental residential communities and a member of Dubai Holding will be participating at this year’s event as a bronze sponsor. As part of its participation, Khaled Assaf, Director - Dubai Asset Management will be hosting a masterclass session titled “The Importance of Customer Experience to Stay Ahead of the Competition” in which he’ll outline the significance of creating and maintaining a compelling customer experience as essentials for businesses that want to gain a sustainable advantage over competition.

Commenting on the company’s participation in this year’s event, Arif Mubarak, CEO of Dubai Asset Management, said: “Dubai Asset Management’s participation in Smart SME MENA Summit 2019 is an opportunity to showcase our unique customer engagement approach and share our key learnings on a well-renowned platform for small and medium businesses across the region. With over 13 years’ experience and 100,000 people living across our 10 communities, we have set ourselves apart by creating a convenient and effortless customer journey that supports our focus on residents’ happiness and wellbeing. From on-going surveys, to incorporating digitization across various touchpoints, and continuous operational enhancements across our communities, we have established ourselves as the housing partner of choice for individuals and corporates alike.

An eclectic mix of panel discussions and keynotes carefully curated to address the challenges and opportunities existing in the SME ecosystem will be the highlight of this year’s summit. What the SMEs and Entrepreneurs really have to say and are they indeed listened to by the ecosystem is what Smart SME MENA Summit is set to explore on 18th of September 2019 at Dusit Thani in Downtown Dubai, UAE. 

KEY SPEAKERS

  • Ashraf Mahate: Chief Economist, Dubai Exports
  • Tina Ghanem: Director, Online Marketplace, Expo 2020 Dubai
  • Khaled Assaf: Director, Dubai Asset Management
  • Wiktor Żołnowski: Co-Founder, Pragmatic Coders
  • Carol Lee: Head of Direct Sales - Retail & SME, AXA
  • Minali Tolani: Director - Sales, Strategy & Business Development UAE Exchange

ABOUT CEI GROUP

Initially established in Singapore in 2008 as a consultancy, CEI Group had a business model of assisting clients in strategic planning and execution of their international expansion policy. Over the years, our proven expertise and diverse client portfolio inspired us to launch Capstone Events International (CEI) as a new brand headquartered in Dubai, UAE. CEI is dedicated towards hosting quality events together with its strategic partners and delivering portfolio solutions in correlation with the global demands.

For more information, please visit www.smartsmemena.com or contact us:

Corporate Communications
Capstone Events International (CEI Group)
Tel: +971 48876954
E-mail: jazeel@ceiuniverse.com

© Press Release 2019

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