PHOTO
Dubai, United Arab Emirates – The Middle East and North Africa (MENA) continue to present one of the world’s key growth regions for printing.
In 2019, the total value of the commercial print business in MENA is forecast to reach $32 billion, according to exclusive research from Smithers Pira, the worldwide authority on the packaging, print and paper supply chains. They released the data ahead of the 2019 edition of Gulf Print & Pack, the leading industry event for the commercial print and packaging industry in the region.
“The MENA region presents a vast opportunity for companies in the commercial printing business, which the report estimates will grow by 6.2% by next year. This is way ahead of the growth rate for the world print market, which, at 1% is struggling to adjust to declines in demand for traditional print products as media products become increasingly digitised,” said Andy Thomas-Emans, Strategic Director at Tarsus Group, which organises the biennial Gulf Print & Pack. In its last edition, the show welcome close to 10,000 visitors from 98 countries, with 252 participating exhibitors.
The report further identified a number of strategic trends that will influence the print business in MENA in 2019. Inkjet will remain the region’s fastest growing print technology, with a compound annual growth rate (CAGR) of 12.7%. This is followed by electrophotography and gravure. “This shows that the region still has a huge untapped market for digital technologies that could spur the growth of the industry in the future,” added Thomas-Emans.
Xerox, a long-time exhibitor at Gulf Print & Pack, sees the Middle East region as one of the most strategically important markets for the company and considers the trade show to be a great platform for strengthening its customer and partner relationships as well as showcasing the brand’s latest offerings. It has launched new machines at the show, often ahead of their global roll out to “underscore the significance of the event to our business throughout the Middle East and Africa,” said Pui Chi Li, Head of Marketing, Xerox MEA.
Meanwhile, package printing is the most valuable end-use application for print in MENA. It will be worth $20.0 billion in 2019. Industry stakeholders aiming to secure business projects are encouraged to attend Gulf Print & Pack 2019, scheduled to take place in April at the Dubai World Trade Centre.
-Ends-
For media assistance, please contact:
Anthon Garcia
anthon@designunlimitedpartners.com
For show inquiries, please get in touch with
Tina Mandla
tmandla@tarsus.co.uk
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
