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Dubai: Carat today announces the appointment of Ramzy Abouchacra as CEO, Middle East and North Africa. Ramzy joins Carat from Initiative MENA and brings with him almost 20 years of regional experience, having previously held leadership roles at Initiative and Starcom MediaVest in the Levant and Dubai.
Ramzy brings strong expertise in digital transformation, international and regional client relationships and will play an important leadership role in supporting clients as they put consumers at the heart of their businesses. Based in Carat MENA’s head office in Dubai, Ramzy will assume responsibility for driving the development of Carat’s operations across all regional markets. Ramzy starts his formal executive Carat responsibilities on 1 January, 2019.
Tarek Daouk, CEO of Dentsu Aegis Network MENA, said: “I am delighted that Ramzy is joining Dentsu Aegis Network to lead Carat. He has proven to be a transformative leader who has vast regional experience in building media and digital services. I look forward to working with Ramzy to propel Carat MENA into the next stage of its evolution as we support our clients in using the power of media to transform their businesses’.”
Ramzy Abouchacra said: “I am excited to join Dentsu Aegis Network and lead the next wave of transformation in the region with Carat. My decision to join Carat was driven by their passion, talent and clarity of purpose, which is supported by an integrated operating model that combines data and technology to build innovative media solution. The positivity, entrepreneurial spirit and determination of the agency are clear and immediately attracted me to the role. I am thrilled to be joining the team and hope to build on the agency’s success to date in delivering outstanding work for clients.”
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About Carat
Carat’s mission is to Redefine Media. Carat creates better business outcomes for clients through its command of media convergence. Established in 1968 as the world’s first media agency, Carat is part of Dentsu Aegis Network, the global communications network Innovating the Way Brands Are Built. Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves clients in 150 countries via a network of more than 9,000 talented staff. For more information visit Carat.com or follow @CaratGlobal
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of eight global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum and supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists. www.dentsuaegisnetwork.com
For further information contact:
Sara Paye, Marketing & Communications Manager
E: sara.paye@dentsuaegis.com
T: +971 4 447 4996
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