The post COVID-19 era and increased localization can offer opportunities for emerging markets including the UAE

Geographical and cultural proximity, few barriers to trade, a business-friendly environment, a diversified economic structure in manufacturing, and a skilled workforce are key to economies looking to benefit from the new norm

UAE ranks 1st in economic diversification in the GCC[1] and 16th in global rankings for ease of doing business; climbing up 12 spots within a period of five years[2]. 

Dubai: UBS, the world's leading global wealth manager assesses opportunities for the United Arab Emirates among other emerging markets in the post COVID-19 era in a recent report published by the UBS Global Wealth Management's Chief Investment Office.

According to the report globalization and its boost to international trade have benefited emerging markets over the past decades, but negative side effects have evolved in parallel. The coronavirus crisis has accelerated the trend for increased localisation. Geographical and cultural proximity, few barriers to trade, a business-friendly environment, a diversified economic structure in manufacturing, and a skilled workforce that can thrive in a world being shaped by advances in digitalization and automation are some of the features highlighted in the report that should help economies respond to the shifting supply chains.

Recent surveys conducted by the UBS Evidence Lab illustrate that businesses are keen to relocate their foreign operations as a result of coronavirus-related shutdowns. Interestingly, of the US, North Asian, and Chinese firms surveyed, 85%, 76% and 60%, respectively, have moved or are planning to move production out of China. US firms surveyed would move 46% of their China production, while Chinese manufacturers reported they would move 30% of their export capacity outside of the country. The equivalent number for the North Asian firms included in the survey was 33%. These plans suggest that 20%–30% of capacity could be moved out of China, an estimated total of USD 500–750bn in exports. As a response, companies and governments are already acting to diversify these chains and bring them closer to home, with further changes to come.

UBS expects the trend toward more localized economies to advance in the years ahead as it relies on a range of crucial factors such as the complexity of supply chains, access to a competitive workforce, energy or commodities, appropriate infrastructure or business environment, geographical proximity to final sales markets or subsidies, environmental costs, digital adaptation and protectionism.

Michael Bolliger, Chief Investment Officer Emerging Markets at UBS Global Wealth Management and co-author of the report, said: “The COVID -19 crisis has made the world structurally less global, accelerating further the de-globalization and nearshoring trends which will be affecting significantly emerging markets in the years to come. Although the shift will take place gradually, investors should be exploring the increased importance of sustainable investing, the opportunities and challenges arising from the fourth industrial revolution-digitalization, automation, and the use of robotics are all on the rise-and, finally, climate change and its effects on food security”.

The report highlights UAE’s potential to thrive under the new paradigm and capitalize on more localized supply chains thanks to its business-friendly environment, successful diversification of the economy, access to an international workforce, and the government’s forward-looking, technology-embracing attitude. 

Niels Zilkens, head Arabian Gulf at UBS Global Wealth Management, said:” Emerging markets will encounter opportunities and challenges informed and shaped by the new dynamics created after the COVID-19 pandemic. Building human capital, developing a specialized yet flexible economic structure, and creating a business-friendly regulatory environment do not happen overnight —and neither does the relocation of supply chains. Not all countries will be winners in this gradual shift from global to local, but the UAE has laid strong foundations to leverage on the new opportunities arising. We believe that those governments, entrepreneurs, and investors who incorporate this long-term thinking into their current decision-making will be better prepared for the future”.

While the UAE is already home to a diversified range of industries including, among others, metals, pharma, food and beverages, and transportation, defense, and aerospace equipment, it has set clear strategies on promoting robotics and advanced manufacturing techniques to better position the local economy for the future. Keeping supply chains functioning, the crucial pillar of food security, although already at the top of authorities’ minds, even before the pandemic, has been successfully addressed during these challenging times, emphasizing the government’s focus on the localization of food production, which will help to diversify the supply mix and can offer wide-ranging investment opportunities.

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About UBS

UBS provides financial advice and solutions to wealthy, institutional and corporate clients worldwide, as well as private clients in Switzerland. UBS' strategy is centered on our leading global wealth management business and our premier universal bank in Switzerland, enhanced by Asset Management and the Investment Bank. The bank focuses on businesses that have a strong competitive position in their targeted markets, are capital efficient, and have an attractive long-term structural growth or profitability outlook.

UBS is present in all major financial centers worldwide. It has offices in 50 markets, with about 31% of its employees working in the Americas, 32% in Switzerland, 19% in the rest of Europe, the Middle East and Africa and 18% in Asia Pacific. UBS Group AG employs over 67,000 people around the world. Its shares are listed on the SIX Swiss Exchange and the New York Stock Exchange (NYSE).

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