Reynaers Middle Easts growth strategies highlighted at talks

MANAMA: Bahrain-based Reynaers Middle East’s (RME) key role in reinforcing the Reynaers Aluminium brand in the region, its business operations and its current status in the market came under the spotlight during a recent meeting in Belgium.

Ali Khalaf, managing director of RME, the regional office of Reynaers Aluminium, met newly-appointed chief executive Dirk Bontridder for Reynaers Group at the company campus in Duffel last month.

During the meeting, a comprehensive product strategy was outlined for 2022 based on product demand and the opportunities available in the various countries served by RME.

“Dirk comes along as a visionary leader and I have full confidence he will support us in our mission to become a market leader,” said Mr Khalaf after the meeting.

“We got the opportunity to discuss several growth strategies in relation to internal and external environment of the company.”

Mr Bontridder took charge at Reynaers Group from Martine Reynaers in May, with responsibility for the day-to-day management and the development of the family business’ strategy. He brings more than 25 years of international management experience in various manufacturing and service sectors to the leading European aluminium solutions provider.

Reynaers Group includes several companies across three business units, which are aluminium architectural solutions (Reynaers Aluminium), steel architectural solutions and building products.

Founded in 1965, the Reynaers Group is active in more than 70 countries worldwide with 40 subsidiaries and 2,400 employees.

Reynaers Aluminium specialises in the development and marketing of innovative and sustainable aluminium solutions for windows, doors, curtain-walls, sliding systems, sun screening and conservatories.

Reynaers Middle East is based in Bahrain and caters to the entire GCC region in addition to Lebanon, Egypt, Jordan and Iraq. It has branch offices in the UAE, Egypt and Jordan.

It has a 3,000sqm warehouse facility located in Hidd, Bahrain, which is among the highly organised and well-equipped aluminium systems warehouses in the kingdom. This includes a packing area, and designated inventory, dispatch and office areas. This facility enables RME to meet customers’ requirements for speedier deliveries whilst maintaining the international quality of the product, Mr Khalaf said.

Disclaimer: The content of this article is syndicated or provided to this website from an external third party provider. We are not responsible for, and do not control, such external websites, entities, applications or media publishers. The body of the text is provided on an “as is” and “as available” basis and has not been edited in any way. Neither we nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this article. Read our full disclaimer policy here.