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The Oman Ministry of Tourism revealed the latest tourism figures for summer 2019, highlighting the success of its efforts to increase the sector’s contribution to the country’s economic growth. According to statistics provided by Oman’s National Centre for Statistics and Information, a total of 872,000 guests stayed in the Sultanate’s 3-5-star hotels between January and June 2019, generating OMR 116 million in revenues.
In June 2019 alone, Oman’s hotel establishments welcomed 115,000 guests. During this period, the total occupancy rate in hotels rose to 37.6 per cent from last year’s 36.1 per cent. In terms of revenues, 3-5-star hotels generated OMR 11.4 million in the month of June compared to OMR 8.5 million in June 2018, posting a 34 per cent rise. In addition, a total of 1,081 rooms have been added into Oman’s hospitality sector, with the largest number of units being added in the capital, Muscat.
Salem Adi Al Mamari, Director General of the Tourism Promotions department at Oman Ministry of Tourism said: “Oman has truly become a haven for travelers from the GCC and Asian countries who seek to temporarily escape the heatwave. This, coupled with our highly focused efforts to attract more tourists through various digital and marketing campaigns and initiatives, earned us highly encouraging results during these past months. We will continue working towards further increasing these numbers and we look forward to organizing more promotional tours and unique activities to effectively showcase Oman’s tourism offerings in regional and global markets.”
In view of the rising demand from tourists flocking to the country, Oman’s Ministry of Tourism is working on the development of more mid-market hospitality properties across the country. In this regard, the Ministry of Tourism has identified 14 designated areas for tourist clusters. Packages of hotel and entertainment projects have been envisioned for each of these areas, featuring attractions and landmarks that offer excellent accommodation, transport, infrastructure and auxiliary services for tourists.
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