Dubai, UAE – Instinctif Partners, the international business communications consultancy, is launching CrisisCommsOptic – the latest in its ‘family’ of online diagnostic tools – alongside CrisisOptic and RecallOptic.
“As social media becomes more and more embedded in our lives it is now often user-generated content which drives the pace of a crisis”, explains Victoria Cross, Head of Instinctif Partners’ Business Resilience practice.
“This is why we are launching CrisisCommsOptic. A reputation that has taken years to build can be destroyed in a matter of clicks, if you are not prepared.”
“We are delighted to share the innovative CrisisCommsOptic tool alongside our existing crisis management offering,” said Samantha Bartel, Managing Partner, Instinctif Partners MENA. “Our specialist team will use the report recommendations generated by CrisisCommsOptic to develop a bespoke strategy which supports existing communications objectives, and ensures that brands are as prepared as they can be in the event of a crisis.”
CrisisCommsOptic is a unique and powerful online benchmarking tool that quickly and effectively allows you to quantify your crisis communications readiness, asking a range of questions in six key areas, including:
- Resource – Do you have a dedicated 24/7 press office media function to manage external communications?
- Monitoring – Do you have a process / service for media/social media monitoring?
- Stakeholders – Do you have a process to help you identify all potential internal and external stakeholders with whom you may need to communicate?
- Spokespeople – Do you have trained and approved crisis media spokespeople?
- Templates – Do you have an approved holding statement on file to fill in the blanks during a crisis?
- Training & review – Do you have a process identified for the review and continuous improvement of the press office / media and digital media function after a crisis?
The CrisisCommsOptic dashboard will then provide an accurate indicator of strengths and weaknesses in crisis communications. A tailored report on recommended activity is also produced – enabling resources to be focused on the most relevant areas.
“Traditionally in crisis communications there was the idea of the golden hour, the time within which an organisation had the opportunity to define a story before misinformation and speculation filled the void. This then moved on to become the platinum five minutes.
“However social media and the 24/7 global news cycle means that an organisation could have just a few seconds before public scrutiny comes to bear. Anyone with a smartphone is now a citizen journalist – and the impact on crisis management is immediate and profound. Being prepared for communication in a crisis has never been more vital”, concludes Victoria.
CrisisCommsOptic is free for a limited period. Register now at: https://optic.instinctif.com/registration
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About Instinctif Partners:
Instinctif Partners is a leading international business communications consultancy with expertise across diverse practice areas: capital markets, corporate, public policy, content & creative and insight & research.
It is a specialist in reputation, influence and engagement. It works with clients across multiple and complex audiences combining deep insights, expert storytelling and creative delivery to change behaviours, emotions and perceptions.
Instinctif Partners currently employs over 400 people in 13 offices across Europe, Middle East, Africa and Asia.
The company is one of the fastest growing consultancies in its industry, and in the past year alone has won or been shortlisted for over 30 awards, recognising both client work and the growth of the business as a whole. Accolades include International Agency of the Year 2018 & 2017 at the PR Week Global Awards, Outstanding Large Consultancy of the Year 2018 at the CIPR Excellence Awards, Corporate Consultancy of the Year 2017 at the EMEA SABRE Awards, and City Agency of the Year at the PRCA City and Financial Awards 2016 & 2017.
Contact:
Michael Hylton
Email: michael.hylton@instinctif.com
Phone: +971 52 601 2943
Phone: +971 4 369 9353
Twitter: @instinctif_MENA
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