In light of recent developments with the COVID-19 outbreak, Instagram would like to keep you informed on the efforts we are engaging in to keep the online community safe and informed on COVID-19, and provide support during this difficult time.
We've partnered with the World Health Organization (WHO) to encounter misinformation and ensure our community is following the appropriate health guidelines.
Do let us know if you would like to share the below initiatives with your respective audiences, and please reach out to us should you need more information. We will update you on any further actions we take.
Keeping our community informed
With the influx of news being circulated on the advancements and safety tips surrounding COVID-19, we are removing known harmful misinformation related to the novel virus.
- When users tap on a hashtag related to COVID-19, Instagram shows resources from the World Health Organisation (WHO) and respective local health ministries, which are also available at the top of users’ feeds. This helps us better connect people to credible resources
- We are sending posts that may be misleading to the platform’s fact-checking partners for review
- We are blocking and restricting hashtags being used to spread misinformation
- We are banning ads exploiting the situation
We are thinking through a longer-term solution to help connect people searching COVID-19 related terms with credible information. In the meantime, we’re showing the accounts of leading health organizations in these searches to better connect people to credible resources.
Managing COVID-19 related AR effects
Instagram will no longer allow people to search for COVID-19 related AR effects on the platform, unless they were developed in partnership with a recognized health organization. This is part of our ongoing effort to better connect people with credible health information.
Our collaboration with WHO and @Dudewithsign
@Dudewithsign shared a series of memes on Instagram inspired by guidance from the World Health Organization (WHO) to share accurate information about how to prevent the spread of Coronavirus.
We’re seeing that @who is using IGTV and creative meme formats to make sure that accurate information about Coronavirus can reach broader audiences, and teens who use Instagram as a source for news. Watch the full video on IGTV on how to protect yourself from COVID 19 here and learn more about the #SafeHands Challenge here.
We wanted to share this with you in case you’re looking for easy ways to help share accurate information with your audience. You can find high res images here in case you’d like to use these assets in a regram post on your channel (you have permission to repost these, please credit any posts to @dudewithsign).
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