Dubai: Flexi Kitchen, a virtual restaurant concept based on the Flexitarian Diet has launched today in the UAE. Jordana Restaurant Group has introduced the delivery-only experience that will appeal to people on healthy diets like the flexitarians and those who want to reduce their meat consumption to save and protect the environment.
The Flexitarian Diet, a combination of the words flexible and vegetarian, is a healthy approach to eating, which encourages the consumption of mainly plant-based food but not cutting out on meat and other animal products altogether. The lifestyle is increasing in popularity across the globe including the UAE, especially for people who do not want to commit to a full vegetarian or vegan lifestyle since it allows them a flexibility that they can adapt to their lifestyle, social life and health conditions.
Mayane Sarwat, Marketing and Brand Manager of Jordana Restaurant Group, comments: “We are proud to introduce Flexi Kitchen to the increasing number of flexitarians in the UAE. Plant-forward foods are certainly trending and we have seen several restaurants in the UAE adding vegetarian or vegan dishes to their menu. With Flexi Kitchen, consumers can order their meals and have it delivered directly to their home or place of work. We have curated a menu of healthy and nutritious dishes including breakfast, salads and mains that people on a Flexitarian Diet can select from to fill their daily calorie requirements.”
The popularity of the Flexitarian Diet is a result of people taking a healthy approach to what they eat. The trendy diet promotes easy, healthy and good eating habits. Flexitarians can choose to go meat-free 2 to 3 times a week, eat more greens and add more options to their menu. Research has shown that practicing a Flexitarian Diet in conjunction with physical activity can promote a lifestyle consistent with recommendations for reducing risks of breast and prostate cancer.
“Going flexitarian is more about quality than quantity. When our diet contains more of greens, our body tends to stay fit and not gain on the extra pounds. With the health problems associated with our diet and lifestyle these days, we must make some changes in our day to day life to be able to sustain a better health as the days pass by,” adds Sarwat.
The meals offered by Flexi Kitchen are cooked using freshly sourced ingredients. The menu includes breakfast, salads and mains including a Beyond Meat burger, the world’s first plant-based burger that looks, cooks, and satisfies like beef without GMOs, soy or gluten. Flexi-Kitchen is one of the few dining outlets in Dubai that currently offer Beyond Meat burger.
Jordana Restaurant Group will use the third-party service Deliveroo to deliver the meals to customers. During the initial launch, deliveries will cover surrounding areas within Business Bay, Bay Square, Downtown Dubai, Dubai Design District, Burj Khalifa, The Dubai Mall and nearby places including Jumeirah Village Circle (JVC), Motor City and Sports City through Deliveroo Editions, Hessa Street. Deliveries will soon be available in the Marina and JLT areas in the beginning of August.
“The switch towards more plant-based diets and consumers reducing or even giving up their meat consumption are results of people becoming more conscious towards the environment. Experts believe that a Flexitarian Diet has huge benefits for the environment because it reduces meat consumption that can help preserve natural resources. We, as a company, support initiatives that reduce the carbon footprint associated even with an individual’s daily meals. We all want a planet that will support the rapidly growing population so the launch of Flexi Kitchen is a timely and important step to achieving this goal,” concludes Sarwat.
Residents and visitors who follow the Flexitarian Diet can place their orders from Flexi Kitchen by ordering online through Deliveroo. For more information, follow Flexi Kitchen Instagram @flexikitchenuae and visit their Facebook page at Flexi Kitchen UAE.
ENDS
About Flexi Kitchen UAE
Flexi Kitchen is a virtual kitchen concept established to cater to people on a Flexitarian Diet. It offers mostly plant-based meals with meat selections that are delivered fresh and hot to consumer’s home or work. Founded by Jordana Restaurant Group, Flexi Kitchen uses the third-party service Deliveroo for its delivery service. Areas of coverage will include Business Bay, Bay Square, Downtown Dubai, Dubai Design District, Burj Khalifa, and The Dubai Mall and other nearby places including JVC, Motor City and Sports City through Deliveroo Editions, Hessa Street and soon the Marina and JLT areas
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