- New stores 3MINA, FG4 London, Arrow, Rivoli Eye Zone and American diner Denny’s open
- Forever 21, Body and Rubi, Steve Madden, Rivoli Prestige, Puma and Zara relocate as part of mall’s retail optimisation efforts
Dubai, UAE: Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, has unveiled an impressive list of new tenants at City Centre Deira as part of its ongoing AED 377 million redevelopment project that it embarked on earlier this year. The transformation project at Majid Al Futtaim’s celebrated mixed-use shopping destination, intended to elevate the customer experience as a result of changing habits and preferences, is due to end in the first half of 2020.
In recent months, 3MINA, FG4 London, Arrow, Rivoli Eye Zone and American family diner Denny’s, opened their doors at City Centre Deira. Additionally, the mall has revealed a strong pipeline of tenants that are due to operate starting with affordable fashion brand, LC Waikiki, which opened its flagship store today. Polish footwear and bags brand CCC will open its first store in Dubai on July 27. Coffee-lovers can rejoice as iCoffee, the one-stop-destination for all coffee products, such as beans and machines, will also be opening at the mall in August.
As part of the mall’s retail optimization efforts, several popular international stores, such as Forever 21, Body and Rubi, Steve Madden, Rivoli Prestige, and Puma have been relocated. Additionally, Fashion retailer Zara will be moved to occupy a larger retail space with a revitalised in-store experience at the end of the year. Korean beauty brand The Face Shop and Chowking, the fast-food Chinese restaurant, have also received a facelift.
“Since City Centre Deira first welcomed visitors in 1995, we have progressed by leaps and bounds, enhancing the shopping and leisure experience every step of the way.
Our customers continue to be at heart of this redevelopment phase, which will bring a vibrant mix of new and bigger stores and a unique culinary journey within a fresh and contemporary setting. City Centre Deira is the preferred leisure and lifestyle destination for young families and millennials,” said Majed Al Fahim, Senior Mall Manager at City Centre Deira.
Addressing the demand for big-box homeware stores, City Centre Deira will also introduce furnishing and interior-styling brands, starting with Home Centre – the leading home furnishing retailer in the MENA region – later this year. Centrepoint, the one-stop store for family and home essentials, will open in the mall’s new East wing early next year.
As part of the redevelopment project, the mall will introduce 25 new homeware and fashion brands, 20 new F&B concepts and homegrown restaurants next year.
For more information, please visit: www.citycentredeira.com or www.facebook.com/CityCentreDeira or twitter.com/DeiraCityCtr or www.instagram.com/CityCentreDeira
-Ends-
Media Contact:
Wallis PR
mafp@wallispr.com
+971 4 275 4100
Disclaimer: All facts and figures in this release are accurate at the time of issuance.
About City Centre Deira
City Centre Deira is the region’s first flagship shopping mall to offer an integrated shopping, lifestyle and entertainment experience, attracting nearly 22 million visitors annually. With 123,028 sqm of retail space, City Centre Deira has more than 371 international brands with a broad range of fashion, lifestyle and electronics stores, including Carrefour hypermarket, Marks & Spencer, H&M, and Sharaf DG. The mall’s leisure offer is highlighted by more than 60 dining outlets, a 20-screen VOX Cinemas, a Magic Planet, a Fitness First facility, and the adjoining Hotels Pullman Dubai Creek City Centre and Aloft City Centre Deira Dubai.
In 2014, City Centre Deira received three Gold Awards for Marketing, Sales and PR excellence at the Middle East and North Africa Shopping Centre and Retailer Awards. City Centre Deira opened in 1995, and is located in the heart of Deira. The mall is owned and managed by Majid Al Futtaim, the leading shopping mall, retail, and leisure pioneer across the Middle East and North Africa.
For more information, please visit: www.citycentredeira.com or www.facebook.com/CityCentreDeira or twitter.com/DeiraCityCtr or www.instagram.com/CityCentreDeira
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 25 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in 37 markets across the Middle East, Africa and Asia, and operates a portfolio of more than 270 outlets in 15 countries.
Majid Al Futtaim operates more than 400 VOX Cinemas screens and 36 Magic Planet family entertainment centres across the region. In addition to iconic leisure and entertainment facilities such as Ski Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.
Please follow us on:
https://www.youtube.com/user/majidalfuttaim
https://twitter.com/majidalfuttaim
https://www.linkedin.com/company/majid-al-futtaim
https://www.facebook.com/MajidAlFuttaim
https://www.instagram.com/majidalfuttaim
https://medium.com/@Majid.AlFuttaim
© Press Release 2019Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
