Manama, Bahrain: City Centre Bahrain—the largest shopping, leisure and entertainment destination in Bahrain, is proud to extend great moments to its customers with its latest addition of Playsy, to the mall’s diverse and broad range of exclusive outlets.
Playsy, is a ‘Dual Reality Experience’ that will change the way that children play forever. The newly developed virtual system called ‘brain cloud’ is a tool for integrating a reality world of real play that is mirrored in virtual reality utilizing online apps, innovative technology and sensors that monitor children’s movements. Children will have a chance to play through a unique set of challenges, watching their experiences mirrored in real time. The concept is developed for the first time ever, by founders Sama Yateem and Yana Antoniadis, who believe that Playsy will enhance children’s experience of play and provide a harmonious integration with an ever-evolving high-tech world.
A talented mixture of local professionals are involved in bringing Playsy to life for the first time. The technology for Playsy was developed by SAYPlay – a technological development company, led by talented software developer Sheikh Ali Al Khalifa.
“City Centre Bahrain is proud to welcome Playsy for the first time to the Kingdom of Bahrain. The ‘Dual Reality Experience’ for children is aligned with the mall’s vision for providing first time ever entertainment for our guests and doing so at the forefront of technology yet to be seen anywhere in the Kingdom,” said Duaij Al Rumaihi, Senior Mall Manager, City Centre Bahrain.
For its Grand Launch and first time ever worldwide debut, Playsy was officially opened by
Her Highness Shaikha Hessa bint Khalifa Al Khalifa, Executive Director of INJAZ Bahrain, at City Centre Bahrain on December 13th, 2017.
For more information about City Centre Bahrain, please visit the mall’s customer service desks or visit: www.Facebook.com/CityCentreBahrain or www.citycentrebahrain.com
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Media Contact:
Rawia Beyhum
Wallis (Bahrain)
+973 3978 5868
Rawia.Beyhum@wallispr.com
About City Centre Bahrain
City Centre Bahrain is the largest shopping, leisure and entertainment destination in Bahrain, attracting more than 14 million visitors annually. Spread across more than 158,000sqm of retail space, City Centre Bahrain offers an international mix of more than 340 exclusive brands including 60 dining outlets, with major stores such as the Kingdom’s largest Carrefour hypermarket, Saks Fifth Avenue, Debenhams, Centrepoint, Pottery Barn and Home Centre. The mall’s integrated family leisure offer includes Wahooo! Waterpark, the Middle East’s first and largest indoor-outdoor waterpark, a 20-screen Cineco Cinema, and a Magic Planet. The mall is also adjoined by two premium hotels, the 5-star Westin Hotel City Centre Bahrain and Le Meridien Hotel City Centre Bahrain.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 39,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 21 shopping malls, 12 hotels and three mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in 38 markets across Middle East, Africa and Asia, and operates a portfolio of more than 210 outlets in 15 countries.
Majid Al Futtaim operates 284 VOX Cinema screens and 31 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, Orbi Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', a fashion retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maison du Monde; and a healthcare business that operates City Centre Clinics. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf. www.majidalfuttaim.com
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