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Bilateral ties between the two countries continuously grown and strengthened via the hospitality sector
Promoting French Business Opportunities in UAE’s Hospitality Sector
United Arab Emirates: Bpifrance, the French public investment bank partnered with Business France, the national agency in charge of the international development of the French economy, to develop a mission to explore market opportunities, financial associations and operational leadership in the hotel and restaurant services sectors in the UAE. On the occasion of the Arabian Travel Market (ATM) trade show that took place at the end of April 2018, delegates and representatives from the industry took part in the mission to develop partnerships and business associations. The mission included a series of meetings with local partners, promoters, investors and franchisees to discuss French hospitality innovative offering and how it can be applied to the industry at large.
The UAE’s strong economic diversification and its hub position in the Middle East lend itself to being one of the most favorable countries for the hospitality sector, with growth at exponential rates. French businesses in the hotel, restaurant and catering services brought their renowned expertise to the discussion tables with their Emirati counterparts, further bridging and reinforcing the strong bonds shared by the two nations.
With more than 700 hotels and 138,000 hotel rooms; representing a minimum of € 6.1 billion investment, Dubai alone, is one of the strategic cities of focus for the mission. By Expo 2020, the numbers are set to increase by an estimated at 40,000 additional rooms and although the hotel market is very competitive and pre-empted by large operators, the French delegation foresees prosperous opportunities for new concepts.
For Pedro Novo, head of Export Finance at Bpifrance: "This mission is perfectly in line with the DNA of Bpifrance, identify the leading companies in their sector and facilitate their international acceleration by providing specific funding and support services. The United Arab Emirates (UAE), real hub of the Middle East, Asia and Africa, which has made tourism a priority in terms of investment, constitutes an ideal destination for French hospitality and catering companies, who were able to highlight the French Touch".
Key French hospitality entrepreneurs who participated across the dedicated mission include B&B HOTELS, LOUVRE HOTELS GROUP, OCEANIA HOTELS, MAISON ALBAR HOTEL, DUMAS PARIS, ÉCOLE SUPÉRIEURE D’HÔTELLERIE DE PARIS (ESH Paris), GRAND LUXURY GROUP, EPICURE CORPORATE, and POTEL ET CHABOT. The sectors studied for professional opportunities ranged from hotels, restorations & catering services, hospitality training institutes.
Marc Cagnard, French Trade Commissioner in the UAE and Managing Director at Business France Middle East added : « As a leading tourist destination, France welcomes more than 83 million international tourists yearly accross + 20 000 hotels - more than 1 700 fourstar and 320 five-star. Within the frame of the hospitality week in Dubai, we wanted to organize a French Hospitality Mission to support 10 french entrepreneurs that we carefully selected to fit with local demand in the UAE. French experts wanted to show their expertise, know how and create synergies with local counterparts in order to highlight the local offer in the lead up to Expo 2020 and beyond it.
In addition to the preparations and competing on tenders for Expo 2020, the French delegation also worked toward future hospitality goals taking into consideration the plans for the Vision 2030 and the Dubai Plan 2021 defining it as the preferred place to live, work and visit.
During this week, Bpifrance Excellence, corporate network of 4000 businesses organized a half a day immersion in the desert of Dubai to offer a collective experience to the delegation, provide a real-life experience and help them discover the most admirable natural spots of Dubai. The program included round tables with the participation of Olivier Granet, CEO Middle East & Africa, AccorHotels, Gaelle Doré, Managing Director, Cent Degrés Middle East, Stéphanie Danial, and Nara Escape and Yann Mrazek, Partner M-HQ.
About
Bpifrance – subsidiary of Caisse des Dépôts and the French State – is a long-standing trusted partner of entrepreneurs and corporations, from their launch phase and registration in the stock market to provision of facilities of credit, guarantees and capital. Bpifrance also provides support and follow up in partnership with Business France and Coface to ensure sound expansion, better business and strong innovation of French corporations.
Bpifrance offers French firms and corporations an array of funding solutions to support their phases of expansion and growth. In addition, its offerings are perfectly adapted to individual regional specificities and characteristics.
Bpifrance spreads its activities in 48 regional offices (where 90 % of its funding decisions taken in regional offices), hence becoming a worthy economic competitive tool for entrepreneurs. Bpifrance works in line with state and regional public policies to achieve the following objectives:
• enhance regional economic development
• play a key role in boosting French industrial revival
• provide opportunities for future champions to thrive
Bpifrance is a strong, close and efficient partner of firms and corporations, capable of fulfilling all their needs of funding, innovation and investment.
www.bpifrance.fr / Twitter : @bpifrance
About Business France:
Business France is the national agency supporting the international development of the French economy, responsible for fostering export growth by French businesses, as well as promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program.
