TBWA\RAAD Dubai shuffles its creative deck

The new formation confirms Executive Creative Director Manuel Bordé as the sole leader of the agency's creative output

TBWA\RAAD Dubai shuffles its creative deck

Dubai: TBWA/RAAD has announced today the implementation of a new creative structure at its Dubai headquarters, effective immediately. The new formation confirms Executive Creative Director Manuel Bordé as the sole leader of the agency’s creative output and elevates award-winning talents Alberto Triana and Federico Mariani to the position of Associate Creative Director.

Alberto Triana moved to Dubai from Colombia and joined TBWA/RAAD in 2017 as an English Copywriter. Over the past 2 years, he has played an integral role in winning competitive pitches and has helped produce iconic campaigns - such as Nissan “#SheDrives” - which were recognized at global and regional award shows, including Cannes Lions, D&AD, Clio Awards, One Show, New York Festival, LIA, the MENA Effie, the Loeries and Dubai Lynx, among others.

Federico Mariani joined TBWA/RAAD in 2016 as an Art Director, after working in Italy for Cheil and Cayenne on several national and international brands. He quickly built his reputation as a key member of the agency’s pitch-winning team and worked on numerous award-winning campaigns such as Nissan “#SheDrives”.

Alberto and Federico have collaborated on some of the agency’s top-tier brands, including Careem, du, Infiniti, KFC, Louvre Abu Dhabi, McDonald’s and Nissan.

Commenting on the promotions, ECD Manuel Bordé said: “I have worked closely with Alberto and Federico on many of our award-winning campaigns and on other day-to-day jobs. They have both impressed me with their passion and determination and with the level of maturity they have demonstrated when it comes to ideation and team building. I am more than confident in their capacity to take on new responsibilities and drive their teams forward and wish them both the best of luck in their new exciting journeys”, said Manuel Bordé.

Walid Kanaan, Chief Creative Officer at TBWA/RAAD said: “I am proud of the solid structure we have established, and I believe that, under Manuel’s leadership, the entire team has the opportunity to contribute to great achievements, working together as one family towards a shared vision.”


TBWA/RAAD was established in the United Arab Emirates in 2000 to develop and expand TBWA Worldwide’s presence across the Middle East and Africa. The network operates with a team of more than 1,000 people across four main divisions – advertising, digital, shopper marketing and public relations. TBWA/RAAD has been the most awarded agency in the region in 2018 and was ranked 16th most awarded creative agency in the world by The Big Won Report, and 8th bravest agency on the planet by Contagious Pioneers. Clients include: Accenture, Apple, AWR Rostomani Arabian Automobiles, Careem, CNN, du, Essence, Gatorade, Global Village, Henkel, Infiniti, Louvre Abu Dhabi, Mai Dubai, Metlife, Nissan, Pepsico, Pfizer, Qatar Tourism Authority, Singapore Airlines, Standard Chartered. Follow us on Instagram and Twitter and like us on Facebook.

About TBWA Worldwide:
TBWA is The Disruption® Company: the cultural engine for 21st century business. Named one of the World’s Most Innovative Companies by Fast Company and Adweek’s 2018 Global Agency of the Year, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries and also includes brands such as AUDITOIRE, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWA/Media Arts Lab, TBWA/WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald’s, Michelin, Nissan, and Singapore Airlines.

Romy Abdelnour
T +961 3 979 571; +971 50 3445638 romy.abdelnour@tbwaraad.com 

© Press Release 2019

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