|21 November, 2018

Sami direct bets big on UAE with retail foray

Launches its first brand store in Dubai to give a unique brand experience to the consumers

Sami direct bets big on UAE with retail foray
  • To serve the exponentially growing nutraceuticals and cosmeceuticals market that is likely to cross US$6.1 billion by 2020 

Sami Direct, Dubai, a part of the U.S. based Multinational Health Science Company Sami-Sabinsa Group, has marked its foray into the UAE and GCC retail market with the launch of the first exclusive Brand Store at Al Khaleej Center in Bur Dubai.

Sami Sabinsa Group develops, manufactures and markets phytonutrients, standardized herbal extracts, specialty fine chemicals and organic intermediates used in the nutritional, cosmeceuticals and health food supplements.

The launch of retail operations of the Group will be handled by Sami Direct, which manages an extensive range of wellness and beauty products. The beauty products will be marketed under the flagship of Johara Cosmetics, a premium beauty brand of Sami Direct. The new brand store will provide better access to consumers and will embrace an agile operating model focused on brand relevance.

Backed by over 200 patents, Sami Direct’s nutraceutical products include general wellness, bone health, women health, weight management and detox supplements and cosmeceuticals include natural beauty care products.

The move marks the next step in the company's strategy to become a more competitive global business by making a retail presence with its first brand store in the city. Apart from Dubai, the company has a presence in India, Bangladesh, and Malaysia. It plans to expand into the GCC countries over the next one year with more brand stores.

We are confident of making a decisive impression on consumers in the UAE market. The consumers here are already exposed to the world’s best-known brands and will appreciate the quality of our beauty and wellness products that are based on natural herbal extracts”, said Sami-Sabinsa Founder and Group Chairman, Dr. Muhammed Majeed. “We offer carefully selected quality health and beauty care products backed by real science and contain natural bioactive ingredients without any artificial additives or harmful chemicals. From dietary health supplements and skin care products to bath & body products, we believe our consumers deserve only the best.”

He added that the company, which has now started with one store in the Al Khaleej area, plans to branch out across the UAE and other Gulf markets, aiming for a network of 50 stores in a short term. 

Dr. Majeed has pioneered many of the industry’s most popular and ubiquitous botanical products that have contributed to the success of many manufacturers and retailers, and also benefited the health of countless consumers.

The group has an advantage over other health science companies across the world and is a pioneer in introducing the curative properties of Ayurveda, the more than 5,000-year-old oriental science of health. Unlocking the mystery of ancient Ayurvedic herbs, extracting their potency, using real science to standardize it and gifting the world with new plant-based molecules to catalyze reliable healthcare – is the mission which the group pursues with a passion.

All the products offered by the group are hundred percent natural and are certified by Halal, and a large number of them have the added attraction of being backed by US and international patents, proving that the products are based on solid scientific knowledge.

Sami Direct already has a strong presence across the globe and has tie-ups and links in the UAE with several outlets including pharmacies, clinics, and ayurvedic centers. These have been business-to-business arrangements, but now consumers in the UAE will have an extensive range of beauty and wellness offerings from Sami Direct brand stores.


About Sabinsa

Sabinsa Corporation, founded in 1988 by Dr. Muhammed Majeed, is a manufacturer and supplier of herbal extracts, cosmeceuticals, minerals and specialty fine chemicals. Sabinsa's mission is to provide alternative and complementary natural products for human nutrition and well-being. Over the past 30 years, Sabinsa has brought to market more than 100 standardized botanical extracts and privately funded clinical studies in conjunction with prestigious institutions in support of these products. With more than 120 full-time scientists conducting ongoing research in India and the United States, Sabinsa and parent company Sami Labs continue to develop, patent and manufacture phytonutrients for the world market, with ingredients that are both Halal and Kosher.

About Sami Direct General Trading LLC

Sami Direct is the culmination of relentless Research and Development and is supported by its very own R&D facility based in Bangalore, Sami Labs. This state-of-the-art, multi-disciplinary division pursues diverse fields of research with over 120 scientists focusing all efforts towards creating effective and safe products. With over 200 patents of the group, all products of Sami Direct are formulated in accordance with the global standards and manufactured in the Japanese & U.S. facilities having Halal and Kosher certifications for Dubai. For more information, visit www.samidirect.ae  

About Johara® Premium Beauty Brand of Sami Direct

Hand-picked from the secrets of time-tested botanical ingredients that have evolved from pure science and scripted in many ancient texts across the world. Crafted from years of meticulous research, Johara® is a brand so scientifically driven, the result can only be the beauty that is pure and real. For more information, visit www.joharacosmetics.ae 

Our Brand Promise

Our skin care products will always have nature derived bioactives and will be clinically relevant and the formulae will be free of Parabens, Sulfate, Synthetic Dye or Formaldehyde. All our products are dermatologist tested non-irritating and non-sensitizing, just as nature intended and are certified by Halal and Kosher. We will never test on animals or use animal ingredients.

For further details please contact info@samidirect.ae 

© Press Release 2018

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