Muslim Matchmaking platform Hawaya expands across GCC

Now accessible in UAE, Kuwait and Saudi Arabia, the platform is set to take the region by storm, offering a carefully curated solution for young, modern, and confident Muslim adults who want to take the search for a life partner into their own hands

  
Harmonica Founders, Sameh Saleh, Tamer Saleh, Shaymaa Ali, Ali Khaled

Harmonica Founders, Sameh Saleh, Tamer Saleh, Shaymaa Ali, Ali Khaled

Dubai-UAE: Following its success in Egypt, Hawaya, a Cairo-based mobile application that approaches matchmaking with respect for Muslim traditions and cultures, has announced the expansion of their platform across the GCC. Now accessible in UAE, Kuwait and Saudi Arabia, the platform is set to take the region by storm, offering a carefully curated solution for young, modern, and confident Muslim adults who want to take the search for a life partner into their own hands.

Hawaya was founded in 2017 by an Egyptian entrepreneur, Sameh Saleh, who crafted the app to help his sister go through a pleasant, comfortable and safe journey towards marriage. Shortly after, Saleh joined forces with co-founders Shaymaa Ali, Tamer Saleh and Aly Khaled, to amplify the platform. Ever since, Hawaya has grown in popularity and facilitated hundreds of marriages in Egypt.

Currently operating across the GCC, Turkey and Indonesia, the name Hawaya was inspired by the word "Hawa" which means "love" in Arabic. The program was specifically developed to connect single Muslims who are looking for a secure exchange with one another right up to a serious relationship. Hawaya uses a scientific, safe, and culturally accepted approach, and was founded keeping in mind sisters, cousins, and friends, as well as the founders’ collective personal experiences with matchmaking.

“Finding a life partner is hard, and in our community, we often face the pressure to settle down sooner rather than later. The use of regular dating apps often fails to offer the right prospects, experiences, or results. It could be because of a mismatch in values, beliefs, or just not knowing how to move the conversation forward. In the end, many people hit a dead-end and never get a chance to see what is beyond that first match. However, at Hawaya, we are here for you throughout your entire journey, from the moment you match to when forever begins. We ensure that the journey to discovering your soulmate begins and remains respectful of your values, culture, and intentions. This is a great milestone for Hawaya, and we are humbled that Muslim community have warmly welcomed this unorthodox and modern approach to matchmaking. We look forward to celebrating many more success stories”, said Sameh Saleh, CEO, Hawaya.

Recently, Hawaya witnessed a 40% surge in app-internal communication and a general increase of almost 25%. Saleh believes this was a result of current circumstances and social distancing directives enforced by authorities. “Undoubtedly, individuals are feeling an increased need for connection as face-to-face time with friends and even strangers is limited. Nonetheless, this is a good time for people to discover new ways of engaging with others, and the app offers a platform to do just that. We want to create an ecosystem of support and provide people with a sense of companionship and the possibility of finding lifelong true love.”

Hawaya’s matchmaking algorithm has been built with the help of a team of psychologists, where the users’ preferences are analyzed to bring them the appropriate matches to choose from. Hawaya also attaches great importance to the privacy and security of its members. When signing up, Hawaya authenticates all new members using a 'selfie verification' system that works with a highly developed technological infrastructure to prevent the creation of fake profiles. The app also offers female users the option of initially displaying profile pictures out of focus. In addition, Hawaya has a security function “Guardian”, which offers users the opportunity to involve a trusted person, such as a friend or family member, in the communication while getting to know their match.

Hawaya also has helpful tools to facilitate a more fruitful conversation – engaging icebreakers, and personalised conversation starters. Another unique feature of the app is the “Exclusive Mode”, for when users have decided that they would like to be exclusive. This disables any other ongoing conversations for both users.

Hawaya is available on the AppStore on Apple devices and Google Play Store on Android devices. For more information, visit www.hawaya.com

-Ends-

About Hawaya

Hawaya is a Cairo-based app that approaches mobile matchmaking with respect for local traditions and cultures. The app was founded in April 2017 by four Egyptian entrepreneurs -- Sameh Saleh, Shaymaa Ali, Tamer Saleh, and Aly Khaled -- who wanted to use technology to enhance the matchmaking process in a traditionally accepted manner. Hawaya has quickly grown in popularity and facilitated hundreds of marriages in Egypt.

About Match Group

Match Group (NASDAQ: MTCH), through its portfolio companies, is a leading provider of dating products available globally. Their portfolio of brands includes Tinder®, Match®, Meetic®, OkCupid®, Hinge®, Pairs™, PlentyOfFish®, and OurTime®, as well as a number of other brands. Their products are available in over 40 languages to our users all over the world.

MEDIA CONTACT

Palak Mehta
Havas PR
palak.mehta@havasprme.com

Amal Aouadi
Havas PR
amal.aouadi@havasprme.com 

Send us your press releases to pressrelease.zawya@refinitiv.com 

© Press Release 2020

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.

More From Press Releases