Help AG - Etisalat Digital Security named as a major player in GCC professional security services by IDC MarketScape

Dubai, United Arab Emirates: Help AG - Etisalat Digital Security, the cybersecurity arm of Etisalat Digital and one of the region’s most trusted security service providers, has been named as a Major Player in the influential IDC MarketScape: Gulf Cooperation Council (GCC) Professional Security Services 2020 Vendor Assessment (Doc # META47033220, December 2020).

The IDC MarketScape report applies a rigorous vendor assessment model designed to provide a comprehensive overview of the competitive fitness of the region’s ICT service suppliers. Referencing the unique challenges that faced businesses in 2020, the report outlines that “the unintended outcomes of the COVID-19 pandemic included an acceleration in digital transformation (DX) initiatives and a rapid increase in cloud adoption across the GCC region […] Against this backdrop, organizations […] are being exposed to an increasing number of attacks and must manage complex data and security regulatory compliance and monitoring requirements alongside the protection of disparate endpoints used by staff working from home.”

In naming Help AG - Etisalat Digital Security as a Major Player in professional security services in the GCC, IDC MarketScape noted the following strengths, “Help AG takes a proactive approach to introducing new technologies, including managed security services, secure cloud enablement, and secure access service edge (SASE). With an effective cost-management strategy and flexible deployment and financial models, Help AG serves large enterprises and government customers, and also caters to the small and medium-sized enterprise (SME) market, via Etisalat channels.”

Commenting on the report, Stephan Berner, Chief Executive Officer at Help AG, said: “In the face of ever-growing challenges posed by increasingly distributed IT systems, organisations in the GCC need ICT vendors that they can trust and rely on to provide them with the solutions and services appropriate to their needs. We are extremely proud to receive this recognition from the IDC MarketScape, as it validates our unfailing commitment to helping enterprises and government organizations at every scale to stay secure in the face of constantly evolving cyberthreats.”

The report also notes that Help AG’s cybersecurity analysis team has more than 100 zero-day findings to its credit, which further demonstrates the freedom given to its core technical assessment team. “Help AG encourages its technical team to dedicate at least 30% of the workday to perform independent research and identify zero-days, work on developing new services and solutions, or focus on skills development,” the report states.

With regards to Help AG’s expanding portfolio, the report references several unique emerging security services offered by the firm:

• Help AG Secure Private Access (HPA), which is a zero-trust network access (ZTNA) service that enables secure connectivity to applications in today's distributed workforce environment.
• Digital Risk Protection service, which is a SaaS-based offering that enables the monitoring, analysis, mitigation, and resolution of digital security challenges.
• Cyber Insurance, where Help AG has partnered with a global insurance firm to provide incident response coordination and technical services.

Additional findings:

• “Help AG firmly believes in nurturing talent and client servicing, and that these two enable a service-based organization to succeed. Help AG has proven to be extremely successful in building its brand by becoming a trusted partner for its customers.”
• “Help AG's experts leverage orchestration, automation, and application programming interfaces (APIs) to design, deploy, and manage purpose-built cybersecurity solutions.”
• “Its strategic consultants employ Help AG's tried-and-tested holistic approaches, as well as international and local regulatory standards and industry best practices, to serve the varied requirements of customers.”

-Ends-

About Help AG 

Help AG is the cybersecurity arm of Etisalat Digital and provides leading enterprise businesses and governments across the Middle East with strategic consultancy combined with tailored information security solutions and services that address their diverse requirements, enabling them to evolve securely with a competitive edge. Present in the Middle East since 2004, Help AG was strategically acquired by Etisalat in 2020, hence creating a cybersecurity and digital transformation powerhouse in the region.

To learn more about Help AG, visit www.helpag.com 

About IDC MarketScape 

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market.

IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors. 

For more information, please contact:
Ziad Ashkar
Junior Account Manager
Gambit Communications
+97155 7862682
Ziad@gambit.ae 

© Press Release 2021