Hayel Saeed Anam Group Partners with SAP to bolster its digital business infrastructure in Yemen

HSA transforms its business operations by deploying industry-leading digital solutions to accelerate the growth in Yemen and the region

Hoda Mansour, SAP

Hoda Mansour, SAP

  • SAP solutions provide real-time insights on operations, stores, and health and safety
  • In partnership, HSA and SAP are launching the first ever programme in Yemen to enable recent university graduates to become certified SAP Associate Consultants

SANA’A, Yemen Hayel Saeed Anam and Company Yemen (“HSA”), one of the Middle East’s largest family-owned conglomerates, is pleased to announce its partnership with global technology leader SAP. In its first major project in Yemensince the outbreak of the conflict, SAP will enable HSA to harness the power of data flows to ensure insight-driven decision-making across its operating companies.

Yemen has faced major challenges in recent years, fuelled by a complex mix of natural disasters, famine and civil conflict, alongside the global pandemic. Disrupted supply chains, limited IT infrastructure and a lack of digital literacy have inevitably slowed down digitalisation in the country. Throughout the ongoing humanitarian crisis, however, Hayel Saeed Anam and Company’s leadership has remained committed to investing in the company’s resilience in order to overcome these operational challenges and continue providing for the millions of Yemenis who rely on the business for essential goods including food and medicines.

To enhance its resilience, Hayel Saeed Anam and Company has developed a digital transformation roadmap to improve efficiencies and risk preparedness across the organisation. The long-term strategic partnership with SAP aims to accelerate growth across its 50+ operating companies in the FMCG, industrial, trading and services sectors. The implementation of SAP business platforms will provide access to the information required for the live data-driven decision making that is critical to maintaining business continuity in such a complex environment. It will be enabled through increased automation and improved business process execution in line with global business standards, alongside upskilling its workforce across its businesses.

As a part of this partnership, Hayel Saeed Anam and Company has joined forces with the SAP Young Professionals Program (YPP) to support Yemen’s workforce of the future. In partnership with HSA, this pioneering initiative by the SAP Training and Development Institute will be run in Yemen for the first time ever and will provide unemployed or underemployed recent university graduates with 3 months of digital skills training to become certified SAP Associate Consultants. In line with HSA’s long-standing commitment to the communities it serves, YPP will serve to upskill young, Yemeni talent, unlocking the nation’s digital potential.

“As the complex operating environment is evolving rapidly in Yemen, we needed full visibility on our global operations to expand our core businesses and develop new products and services that are a lifeline to millions of our customers,” said Mohamed Khalifa, Chief Information Officer, HSA. “Despite the challenges that the country has faced over recent years, the digital transformation supported by SAP is focused on the future, enabling HSA to better support the communities and people we serve by promoting economic and business growth, job stability and tackling food security challenges in Yemen and across our operations in the region.”

“Hayel Saeed Anam is a home-grown Yemeni conglomerate adopting a digital transformation strategy focused on optimizing production and costs efficiencies, customer experiences, and youth job creation,” said Hoda Mansour, Managing Director, SAP Egypt, Yemen, Sudan and Levant. “Amid the pandemic, HSA shows how an Intelligent Enterprise can gain real-time insights for its commercial, manufacturing, and services companies to better meet market needs.”

To date, eight companies spanning a range of commercial and industrial sectors have switched to SAP applications as part of the initial pilot phase, with a full conversion planned for HSA’s remaining companies planned over the next two years.

The comprehensive programme implemented by HSA includes SAP S/4HANA real-time business suite for its larger enterprises; the SAP Business ByDesign, a cloud-based ERP solution for its smaller companies; and the SAP Direct Store Delivery solution for real-time insights on customers, orders, and deliveries. As the largest private employer in Yemen, the company also implemented the SAP SuccessFactors human experience management suite to optimise employee experiences.

During the coronavirus pandemic, HSA has also deployed the SAP Environment, Health, and Safety Management solution to ensure the safety of its employees and customers across its operations. Together, the implementation of these SAP business platform solutions allows HSA to obtain a holistic view of all of its business activities, providing greater accuracy and better control over its businesses and enabling the organisation to achieve excellence across its business areas.


About SAP

SAP’s strategy is to help every business run as an intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP® system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com.

For more information, press only:
Husain Al Tamimi, SAP, husain.tamimi@sap.com
Claire McPeak, SAP, , c.mcpeak@sap.com
Michelle Oribello, Wallis, +971 56 783 3877, sap@wallispr.com 

About HSA

Hayel Saeed Anam Yemen (HSA Yemen) is Yemen’s largest and leading private company, employing 20,000 people across the country. HSA Yemen is the founding entity of HSA Group, a family-owned conglomerate established in Yemen in 1938 and today one of the largest multinational businesses based in the Middle East.

Through its 50+ operating companies, HSA Yemen manufactures and supplies essential goods and services to multinational organisations, communities and families, both in Yemen and across the MENA region. The company serves the needs of millions of Yemenis, local and international businesses every day. Its wide-ranging activities include: producing market-leading food and beverage brands, household goods and healthcare essentials; manufacturing a diverse range of industrial and construction materials; supplying automotive vehicles; and providing insurance and financial services to Yemen.

Throughout its nearly 85-year history, HSA Yemen has adopted a values-led approach to sustainable growth. The company is driven by the philosophy set by its founders: a belief in doing well by doing good. The company’s values prize and reward compassion, care for others and a community spirit, guiding how it works with its employees, partners and the societies that it serves across the world.

For more information:
Maamoun Yafi, Chief Communications Officer, HSA Yemen, +971 4 2468401, maamoun.yafi@hsa.com.ye 

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