Riyadh: Packed with Huawei’s flagship premium features like 5 AI cameras and lighting performance from the Kirin 980, the HUAWEI nova 5T is the perfect blend of style and power. Today’s savvy young consumer demands more from their smartphone. The HUAWEI nova 5T is flexible enough to be whatever the situation demands it to be.

Classic fashion design builds on its core values and themes to deliver timeless design no matter the season or setting. With a bold new look, the HUAWEI nova 5T not only sets itself apart from the crowd but retains the elegant and functional appeal made popular with the nova series.

With features and a look that leads the mid-tier smartphone market let’s delve a little deeper to see what makes Huawei’s latest offering so special.

Professional-grade Camera: Five AI Cameras for All Shooting Scenarios

Fans of the nova series have grown to enjoy the advanced camera technology in the range due to their ease of use and premium-level performance. The HUAWEI nova 5T builds upon this reputation with 5 AI powered cameras, which include a quad camera setup at the back and a powerful camera up front. On the rear, the setup comprises of a 48MP HD lens, 16MP wide-angle lens, 2MP macro lens and 2MP bokeh lens, all of which ensure stunning results in low-light, wide landscape shots, extreme close-ups, and even portrait shots with a smooth blur effect.

The on-board AI is on-hand to make it even easier to capture photos and videos. The AI is able to recognize 22 scenarios by adjusting the settings required. This means the perfect shot is taken every time, in nearly all conditions. The AI features also include the AIS Super Night Mode and AI HDR+ backlit photo, which result in crisp and clear photos in situations with little-to-no light. Users can also get creative with the AI Portrait Color mode and Super Slow-mo at 960fps, giving cinematic effects to their videos in real time and smooth slow motion recording respectively.

The 32MP AI Selfie Superstar camera upfront gives users the ability to take stunning selfies. This is made possible with powerful camera hardware and an optimized AI system that makes all the necessary adjustments for that all-important selfie. These AI features support better lighting and also enhance beauty, with the Enhanced AI Beautification and 4-in-1 Pixel fusion and AI HDR+. 

Flagship-grade performance

The HUAWEI nova 5T comes with the powerful Kirin 980 chipset that empowers the AI capabilities supported by 8GB of RAM and 128GB of storage. This premium level technology ensures responsive and super smooth performance even under the heaviest of tasks.

It makes the HUAWEI nova 5T a true high-level performer in the mid-tier segment even during extended use. It also runs on Huawei’s EMUI 9.1, which packs in its own array of smart features that make it more user-friendly. The Huawei Nova 5T is powered by Android out of the box, providing users access to all their favorite applications. The phone comes with a large 3750mAh battery that can quickly recharge with the 22.5W Huawei SuperCharge, which can charge up to 50% in just 30 minutes. It means the HUAWEI nova 5T can keep up with any number of tasks, from gaming to social media and more.

A fresh new trendy design

With its elegant curves and bold style the HUAWEI nova 5T is ergonomically designed for fashion-savvy youth and the young at heart. The HUAWEI nova 5T shows off a stylish and chic look, which is inspired by its users who want embrace new experiences. HUAWEI nova 5T is free of a rear fingerprint sensor, opting instead for side-mounted fingerprint sensor technology that maintains the ergonomics of the cover.

The HUAWEI nova 5T saw a massive technological leap in the full-view display. The HUAWEI Punch FullView Display represents cutting edge design, technology, and craftsmanship. Underneath the HUAWEI nova 5T’s 6.26-inch HUAWEI Punch FullView Display lies an under-display camera. By hiding the camera under the LCD panel, the smartphone’s screen retains its full integrity, free of irregularities like the notch, and achieves a screen-to-body ratio[1] of 91.76 percent. By eliminating the notch, the screen seamlessly dissolves into the user experience.

While this contributes towards enhancing the viewing experience, the smartphone’s slim profile (of just 7.87 mm) also makes it easier to hold, while not compromising aesthetics. Flip the phone to its back where the multi-layered 3D effect shines with a more enhanced texture with a unique reflective design. Available in three variants, Black, Crush Blue and Midsummer Purple, the HUAWEI nova 5T boasts a whole new look complete with a new logo to boot.

Smart features for everyday use

Smartphones of today pack a range of standard features that aim to make life easier. The HUAWEI nova 5T on the other has a few unique tricks up its sleeve that can elevate your daily activities to a smarter level. This includes the popular GPU Turbo 3.0 feature, which is aimed at gamers as it boosts gaming performance for a more immersive gameplay. Speaking of becoming more immersive, the HUAWEI nova 5T also houses powerful Huawei Histen 6.0 3D audio technology with support for 9.1 channel Surround sound, boosting audio quality, an important feature while gaming or watching movies.

For the budding director in you, the HUAWEI nova 5T brings an AI powered Movie Editor that uses powerful AI architecture to quickly and efficiently edit your videos to a professional level. However, if you are looking for an easier way to get the best moments of your recordings, then the Spotlight Reel feature will help in creating special videos by compiling the key moments into one ready-to-share video.

Pricing and availability 

The new HUAWEI nova 5T is available in 3 color variants, a classy and elegant Black, a sea inspired Crush Blue and vibrant Midsummer Purple with the new nova monogram pattern. HUAWEI nova 5T is available in the Saudi market for a price of SAR 1,499 at the Huawei Flagship Store in Riyadh Park, Huawei E-shop and several authorized retailers in Saudi Arabia. There’s also a nova 5T premium purple box package that comes with FreeLace priced at SAR 1,699.

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About HUAWEI Consumer Business Group (CBG)

HUAWEI Consumer Business Group (CBG) is one of HUAWEI's three business groups, providing a range of products including smartphones, tablets, and mobile broadband devices. HUAWEI’s products and services are available in more than 170 countries and are used by a third of the world’s population.

Year on year growth was reflected in HUAWEI’s rise as a globally recognized premium brand. In 2019, Huawei was ranked 47out of 100 in BrandZ international company and No. 12 in the Brand Finance Global 500 Most Valuable Brands.

As a leading technology company, HUAWEI invests more than 10% of its annual sales revenue to research and development efforts and has established 14 research centers around the world. Among these facilities is the HUAWEI Aesthetics Research Center in Paris. HUAWEI’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where HUAWEI and Leica are jointly researching technologies to improve mobile device camera and image quality. Huawei also established more than 10 laboratories in China, Europe and other locations and operates through these sites with more than 600 partners.

For media inquiries, please contact:

Roger Romanos
Huawei Consumer Business Group – Saudi Arabia
Email: roger.samir.romanos@huawei.com
Mobile: +966 50 529 3412

Mohammad Doughan                   
H+K Strategies                 
Mobile: +966 5593 68 665
Email: Mohammad.Doughan@HKStrategies.com 

© Press Release 2019

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