• Owners can now match their commute with their favourite music, all via the large Ford SYNC3 screen and voice commands, for seamless and safe motoring
  • Anghami joins community-based navigation and traffic app Waze on AppLink, allowing Ford drivers to outsmart traffic jams
  • From mood setting to access to millions of online music library, Ford and Anghami made the app more versatile than ever on Ford SYNC 3 AppLink
  • Never miss out daily top chart international or top chart in your country while on the road with just one click

Dubai: Ford today has announced that Anghami users around the Middle East can now stream their favourite music on the go via Ford SYNC® 3 AppLink®.

With more than 70 million registered users who can enjoy access to more than 30 million songs, Anghami is the region’s leading audio streaming platform. The announcement means that Apple iPhone and Android users will be able to control Anghami from the big screen in their car via AppLink and enjoy their favourite streaming music on the go.

“We know that people want a seamless integration between the technology on their phone, and their car – and we’ve been working with Anghami to bring the service to Ford owners,” said Ziad Chaaban, Electrical and Electronic Systems Engineer, Ford Middle East. “With the SYNC 3 AppLink platform, drivers can access their favourite apps safely while keeping their eyes on the road and their hands on the wheel.”

“We’re excited to be welcoming our very first Arabic language app to AppLink. Adding services from partners like Anghami really shows the power and potential of AppLink in enhancing the customer experience – often, months after purchase.” Chaaban added.

Anghami is configured with additional features that are unique to Ford’s SYNC® 3 AppLink®, giving users faster access to trending content, like the ability to stream the International top charts and local top chart with just one click while on the road.

Ford SYNC AppLink enables drivers to use supported smartphone apps on their vehicle’s integrated touchscreen; with advanced voice and steering wheel controls. AppLink is powered by SmartDeviceLink (SDL) an open source software solution promoted by a number of auto makers. SDL provides a common interface between apps and vehicles.

“We’re extremely excited about the prospect of bringing Anghami to Ford drivers,” said Anghami spokesperson Choucri Khairallah, Vice President of Business Development. “The success of the platform since our launch in 2012 has been incredible – and the opportunity to work with a progressive, customer oriented company like Ford, has been tremendous. We’re looking forward to seeing how Ford owners across the region adopt and use the service.”

Ford last year added navigation and traffic app Waze to SYNC® 3 AppLink® for its Middle East customers., bringing the world’s largest community-based navigation app, helping Ford owners to outsmart traffic together.

-Ends-

* 2018 model year Ford vehicles running SYNC 3 version 3.0 or greater will be able to run Anghami and Waze on its touch screen at launch. Other SYNC 3-enabled Ford vehicles can receive an over-the-air update or an update via USB to enable functionality. To update your SYNC 3 system, visit your nearest service centre, or visit https://www.me.ford.com/en/are/technology/sync3/ for a self-help guide.

About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 199,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit www.corporate.ford.com .
Ford’s history in the Middle East goes back more than 60 years. The company’s local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com .

Ford Middle East is also a responsible corporate citizen with currently three CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign and Ford Driving Skills for Life safe driving awareness programme for young drivers and teens.

Contacts:
Sue Nigoghossian
MENA Communications
Ford Middle East & Africa
Sadiq Al Hamed
ASDA’A BCW
Dubai, UAE
971-4-356-6368
971-4-4507600
snigogho@ford.com
Sadiq.AlHamed@bcw-global.com 

© Press Release 2019

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