Dubai: Cost-free and quick delivery options proved a key consideration in driving online conversions among UAE shoppers, the latest research from Astound Commerce, the leading global digital commerce agency, reveals.
Original research of 500 UAE consumers from Astound Commerce Middle East revealed that 84% of UAE customers will only make an online purchase if free shipping is available, while a further 60% said they would be tempted to make an online purchase if they were offered a free delivery discount code.
And, with 68% of UAE shoppers planning to spend more on Amazon in 2019 compared to last year, more than half (57%) say that access to free delivery via its Prime subscription service is a key factor in their decision to buy from the online giant.
With the increasing adoption of online shopping in the Middle East – which now sees over a third (35%) of UAE shoppers making online purchases once a week and 31% buying over half of all their purchases online – shoppers’ demands around the choice of delivery methods are also becoming heightened, with consumers becoming more comfortable with progressive fulfilment options.
81% would be happy to receive their online order via Uber or Lyft, while 74% would be comfortable with deliveries made by autonomous or driverless vehicles, and a further 70% would like their ecommerce orders fulfilled by drone delivery.
However, when it came to improving online delivery experiences, speed of fulfilment proved to be the area where shoppers felt there was still work to be done, with 85% saying retailers could do more to ensure the timely arrival of ecommerce orders.
Khalid Khan, Managing Director of Astound Commerce Middle East, commented: “With consumers demanding faster and faster fulfilment processes, retailers need to manage customer expectations about speed of delivery. By letting a customer choose from a wider range of the best available delivery options, at different pricing bandings, the consumer becomes in control of crafting and defining what perfect delivery looks like to them on that buying occasion.”
-ENDS-
For further information about Astound Commerce Middle East, please contact the Fieldworks PR team:
Rhena Bunwaree
Rhena.Bunwaree@fieldworksmarketing.co.uk / 01892 784 500
Research conducted by Astound Commerce of 500 online UAE consumers in February 2019
About Astound Middle East
Astound Commerce Middle East is the largest Digital Commerce Agency in the region, combining strategy, technology, creative and interactive marketing services
Clients include leading companies and retailers Al Futtaim, The Modist, dnata, nice.co, Infiniti and EMAAR Malls. With a broad set of technology, digital, and e-business solutions, Astound can power every aspect of online business, and integrate across all marketing channels
Globally Astound works with the world’s leading technology providers to make sure brands reach their full potential in the digital space. It delivers enterprise-class digital commerce solutions on industry leading platforms: Salesforce Commerce Cloud, SAP Hybris and Magento®
Astound has 1,000 skilled professionals in 14 offices worldwide and delivers successful online experiences for global retailers and brands, including Bata, Boohoo, Pepe Jeans, Oasis, Fenwick, FatFace, Mothercare, Musto and SpaceNK
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