RIYADH, Saudi Arabia – Formula E and Etihad Etisalat Co (Mobily) have today announced a new partnership with the Diriyah E-Prix races of the ABB FIA Formula E World Championship, beginning with the upcoming double-header race weekend on 28 and 29 January, in support of sustainability in sports.
The partnership reflects Mobily’s commitment to support and encourage sustainability as part of the company’s wider strategy to enable an environmentally aware society across every aspect of life, and the Diriyah E-Prix is the best example of how sports can follow sustainability measures and deliver experiences like no other.
Formula E fans in Saudi Arabia will be able to access original Formula E mobile content throughout the season on Mobily’s fast and secure network, unlocking opportunities to engage with the motorsport community around the world. In addition, Mobily will engage fans during the race weekend with online and offline gaming and ticket promotions, elevating their experience at the event.
The Diriyah street circuit around the historic town walls of the UNESCO World Heritage site will host the opening rounds of Season 8 of the ABB FIA Formula E World Championship with the only night races on the 16-race calendar, illuminated by low-power LED technology.
Formula E is a platform for change across society and supports the Vision 2030 project, with the first Diriyah E-Prix in 2018 making history as the first-ever international motorsport event to be held in Saudi Arabia. As the only all-electric motorsport World Championship, Formula E actively promotes electric mobility and renewable energy solutions to contribute to reducing air pollution and fighting against climate change.
Prince Khalid Bin Sultan Al Abdullah Al Faisal, Chairman of the Saudi Automobile and Motorcycle Federation (SAMF), Ministry of Sport, said: "We are very pleased to welcome Mobily as a new partner of the Diriyah E – Prix, one of our flagship international events in the Kingdom. This partnership aligns perfectly with our future vision for motorsport with a partner that is equally committed to driving forward new technologies. As a sport Formula-E is at the pinnacle of pioneering innovation so Mobily's support of the race in Diriyah is the perfect combination."
Muhannad Kadi, SVP Corporate Branding and Communication, Mobily, said: “We are thrilled to partner with the ABB FIA Formula E World Championship’s eighth season at the historic city of Diriyah, to present one of the largest global sporting events committed to sustainability, which is at the heart of everything we do at Mobily. We strive to nurture a community that is environmentally aware and embeds sustainability at every aspect of life.
“From its first running, the Diriyah E-Prix has been a game-changer for Saudi Arabia in delivering thrilling motorsport action. With the emphasis of Formula E being on sustainability and diversification in energy, it is the perfect fit with Mobily’s commitment to support and enable Vision 2030 and the Kingdom’s commitment to reach net zero emissions by 2060, all while bringing new levels of connectivity to Saudi Arabia.”
Carlo Boutagy, founder of CBX, promoter of the Diriyah E-Prix, said: “We are delighted to welcome Mobily to the family of partners at the very heart of our race and feel great excitement about the working together. The opportunity to come together with a partner such as Mobily brings with it exciting opportunities to bring the experience of Formula E and the year-round content that it provides to Saudi fans instantaneously as well as forming a significant and valuable presence when we host the series each year.”
Alberto Longo, Co-Founder and Chief Championship Officer, Formula E, said: “We are excited to welcome Mobily as a partner for the Diriyah E-Prix. Mobily will bring fans in Saudi Arabia closer to the Championship than ever before with original content and new ways to interact as the 16-race season unfolds around the world. We look forward to returning to Saudi Arabia in just a few weeks and working with a new and committed partner to continue to grow the Formula E fanbase.”
Tickets for the Diriyah E-Prix are available now at www.diriyah-eprix.com. Further information about Mobily is available at: www.mobily.com.sa
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About Etihad Etisalat (Mobily)
Etihad Etisalat (Mobily) is a Saudi company launched commercially in May 2005. Mobily provides integrated services for three main sectors, individuals, businesses, and carriers. It has one of the largest wireless networks by coverage in Saudi Arabia as well as the region, and one of the widest FTTH networks, in addition to one of the largest data center systems worldwide. Mobily has been listed on Saudi Arabia’s Tadawul stock exchange since 2004. Major shareholders are Etisalat Emirates Group (27.99%) and the General Organization for Social Insurance (6.9%). The remaining shares are owned by institutional and retail investors.
About CBX
CBX is a dynamic global sports promoter, events production house, commercial consultancy, sponsorship management and marketing business. For over a decade, CBX has been at the forefront of developing and delivering motorsport experiences and other high value properties away from the track. In 2018, CBX was announced as the exclusive promoter of the FIA ABB Formula E World Championship in the Middle East which became a watershed moment for the Kingdom of Saudi Arabia, opening its doors to global tourists which led to the country’s first international concert. CBX is fast becoming a thought leader in the business of motorsport and large-scale live events in the Middle East. For further information about CBX, please visit www.cbx.mc
About the ABB FIA Formula E World Championship
As the world’s only all-electric FIA World Championship and the only sport certified net zero carbon since inception, the ABB FIA Formula E World Championship brings dramatic racing to the heart of some of the world’s most iconic cities providing an elite motorsport platform for the world’s leading automotive manufacturers to accelerate electric vehicle innovation.
The Formula E network of teams, manufacturers, partners, broadcasters, and host cities are united by a passion for the sport and belief in its potential to accelerate sustainable human progress and create a better future for people and planet. www.FIAFormulaE.com
For Formula E media enquiries, please contact - media@fiaformulae.com
About ABB
ABB (ABBN: SIX Swiss Ex) is a leading global technology company that energises the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 105,000 talented employees in over 100 countries. www.abb.com
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