Fiat-Chrysler Automobiles unveils 18,000sqm Mopar® regional distribution center and training academy

State-of-the-art facility strengthens aftersales support network for FCA Vehicles including Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep and RAM

Fiat-Chrysler Automobiles unveils 18,000sqm Moparreg; regional distribution center and training academy
  • Guaranteed availability of 1.5 million units of over 48,000 different parts spare parts for dealerships across the Middle East and Levant
  • Location in Jebel Ali Free Zone (JAFZA) near Jebel Ali Port ensures rapid delivery of spare parts in as little as 24hrs
  • Exceptional levels of dealership service to be ensured by dedicated FCA Middle East Training Academy.

Dubai, UAE: Fiat-Chrysler Automobiles (FCA) has massively enhanced its aftersales support network across the region with the unveiling of a new 18,000sqm Regional Distribution Center and Training Academy in Jebel Ali Free Zone, Dubai. The state-of-the-art facility is managed by Mopar®, the exclusive service, parts and customer care provider for Fiat Chrysler Automobiles around the globe and will cover a wide geographic spread including the GCC, Lebanon, Jordan, Iraq and Yemen.

The Mopar® Regional Distribution Center and Training Academy expands the group’s previous presence from 3,000sqm to 18,000sqm of floor space, making it the second largest warehouse in the EMEA region. It has increased its bin locations by 30%, from 59,850 in 2012 to 77,720 today, and its rack locations by 50%, from 12,800 to 19,290, enabling it to store more than 1.5 million units of over 48,000 different parts.

To keep the facility running efficiently, the Mopar® team has grown from 15 permanent employees in 2012 to 55 today, manning the call center, operations and a fully-air conditioned warehouse across two shifts, from 8am to 1am every day, to ensure that orders from dealerships are dispatched as quickly as possible.

“Leveraging its location in Jebel Ali Free Zone close to Jebel Ali Port, our new distribution center is ready to supply spare parts for Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep and RAM vehicles in as little as 24 hours. This strengthens our support network for 19 FCA dealerships across the Middle East and Levant, thereby greatly improving the ownership experience for our customers,” said Maher Abdulla, Head of Mopar® at FCA Middle East.

“The facility also incorporates the fully-equipped Regional Training Academy which will allow FCA to provide its dealerships with the highest level of training and skills validation for all their technical, service, parts, and warranty employees to the highest professional standards that customers expect from Mopar® service centers globally,” he added.

The new Regional Training Academy, which will serve all FCA brands under the umbrella of MOPAR, features six training classrooms, over 400sqm of workshop space with five working bays and lifters, and is equipped it with all tools, components, equipment and cut-away vehicles to assure the highest training standards and technologies to the FCA dealer network, ensuring that they are always able to fulfil their commitment of quality to customers.

Sustainability Initiatives

Careful consideration was given to sustainability as well. The high-tech facility features Building Management Systems for controlling functions such as the air-conditioning, which can be adjusted using smartphones or tablets, and automatically switches off after the day’s shifts have ended. In addition, the AC units use ozone-friendly gas, and condensed water from the AC systems is collected and recycled to irrigate the facility’s green spaces.

The center’s carbon footprint is further reduced by the use of battery-operated Material Handling Equipment, and the whole facility has switched to energy-efficient LED lights, reducing energy consumption from lighting by 80%. And finally, all cardboard and plastic packaging used in the warehouse is recycled.

Mopar® Heritage

In one of the world’s most famous partnerships between performance engineering and automotive production, the Mopar® brand (an abbreviation of the words "MOtor" and "PARts") has been closely tied to the Chrysler Group since the 1950s, and has a rich history of supplying high-performance parts and accessories stretching back decades.

Mopar’s past tells an impressive story, starting life as a company producing automotive anti-freeze before growing into a performance parts, engines and accessories supplier in the 60s and 70s. As a brand, it became synonymous with racing machines such as dragsters, stock cars and sprint racers, and was involved in the production of classic muscle cars such as the Dodge Dart and Plymouth Barracuda HEMI. The brand’s involvement in motorsports continues to this day, sponsoring events such as the Mopar Mile-High NHRA Nationals held each July in Denver – the longest-running sponsorship in all of drag racing.

Throughout the 80s and 90s Mopar® continued to grow, expanding from just parts and service to include total customer care. The Mopar College Automotive Program (CAP) was established in the 90s and provided the basis for the programs which train FCA staff and technicians across the globe today, including at the training center in FCA Middle East’s new regional distribution center in Dubai.

Looking to the future, Mopar® will continue to expand its global reach beyond the 150+ markets it currently serves. From offering convenient service at more than 1,750 Mopar® Express Lanes in over 20 countries around the world, to creating parts and accessories that help people design their perfect ride, Mopar® will continue to take FCA vehicle owners on the best customer journey for years to come.

Mopar® recently launched a Regional Communication Management Center which provides a contact channel for FCA vehicle owners and interested buyers to reach for any related queries across the Middle East Region. The Center allows for a wide range of customer service platforms including emails, phone calls, social media engagement and web chats.

It’s suite of customer solutions include the Mopar® Vehicle Protection plans which offer extended warranty, service and maintenance carried out by fully trained and certified technicians, thereby giving customers total peace-of-mind ownership. These plans are the only ones authorized, endorsed and backed by Fiat Chrysler Automobile (FCA) Middle East and honored at all Chrysler, Dodge, Jeep, RAM, Fiat, Abarth and Alfa Romeo dealerships across Middle East.


Click here to download pictures.

Press Contacts
For more information, please contact:

Luna Brozzi
PR Manager
FCA Middle East
+9714 445 6496


Mirna Tamimi
Senior Account Executive - FCA
Gambit Communications
+97156 1089912 

© Press Release 2019

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.

More From Press Releases