Doha, Qatar: Doha Festival City has entered a one-of-a-kind entertainment partnership with Cartoon Network, the leading global entertainment brand and one of the most popular animation networks in region, and Invent, the in-mall entertainment experts.
The partnership, facilitated by Invent, brings new forms of activations and immersive digital experiences that integrate Virtual Reality and Augmented Reality technology to Doha, allowing guests to interact with their on-screen heroes like never before.
Three notable installations are set to make their debut at Doha Festival City, featuring iconic characters from the Cartoon Network universe. These include Ben10 live shows, a Ben 10 Activity Zone and a Ben 10 Augmented Reality Pod from Eid Day 1 – 30th August, during Eid Al Adha From 1st - 14th September, during the Back to School season, The Amazing World of Gumball Activity Zone will enthral kids, while Qatar National Day, from 14th - 30th December, will see them enjoy the Adventure Time Activity Zone.
May Marzooq, Senior Marketing Manager of Doha Festival City Mall said, “This is the first ever exclusive entertainment partnership to be taken on-board here at Doha Festival City and we are delighted to bring to our customers a new age of entertainment. Doha Festival City alongside Cartoon Network, intends to provide the best in-class mall entertainment experience to families and children.”
In addition, the recently launched Festival City Kids Club, will allow members to embark on their own journey of adventures and enjoy a privileged membership experience with a new series of events soon to be announced. Children with memberships will also gain exclusive access and benefits to some activations, enhancing their experience.
About Doha Festival City
Doha Festival City, the largest entertainment, fashion and dining destination has more than 400 carefully selected international and local brands. It is home to some of the most anticipated names, many of which are making their Qatar debut; including Harvey Nichols, Charlotte Tilbury, Kiehls, Smashbox, Dior Beauty Boutique and ACE. The destination is also home to the country’s only IKEA which has been trading since 2013.
Upon completion, there will be over 100 places to dine and relax including restaurants, cafés and casual dining outlets. From well-loved brands such as Nando’s Cheesecake Factory, PF Chang’s and Texas Roadhouse, to unique to Qatar or debuting concepts including Jamie’s Italian, Café Coco, 800 Degrees and Aimee’s Cafe.
As a destination with a world-class Family Entertainment Complex, Doha Festival City is also home to indoor and outdoor attractions unique to Qatar - from the country’s first VOX Cinemas 4D cinema complex with 18 digital screens, to outdoor spaces for exercise and cycling, it is designed to appeal to all ages. Doha Festival City will delight visitors with four unique theme parks that each provide first-of-their-kind experiences - Angry Birds World, Snow Dunes, Juniverse and Virtuocity - created exclusively for Qatar.
As a ‘Smart Mall’, it offers innovative digital options including free Wi-Fi and digital wayfinding to enhance consumer experience and is easily accessible, offering 8,000 smart parking spaces and VIP valet services.
For more information visit http://www.festivalcitydoha.com
About Cartoon Network
Cartoon Network is Turner’s global entertainment brand and the # 1 animation network in the U.S., offering the best in original content for kids and families with such hits as, The Powerpuff Girls, Ben 10, Adventure Time, We Bare Bears and The Amazing World of Gumball. Seen in 192 countries and over 400 million homes, Cartoon Network is known for being a leader in innovation with its approach to engaging and inspiring kids at the intersection of creativity and technology. Its pro-social initiative, Stop Bullying: Speak Up is an acknowledged and often used resource for kids and adults looking for tools that can assist in dealing with the ongoing issue of bullying.
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© Press Release 2018