Public cloud and mobile environments represent the weakest links in data security, with the majority of data across these environments most likely to be left unclassified and potentially unprotected. Just two percent of companies in the UAE claim to have classified all their data in the public cloud, while only seven percent have classified all of the data that sits on mobile devices. In addition, an overwhelming majority (83 percent) of UAE companies admit they have classified less than half of their public cloud data – the highest of all countries, followed by China at 81 percent and Singapore at 67 percent, while 61 percent of UAE businesses have classified less than half of the data that sits on mobile devices.
Veritas’ previous 2018 UAE Databerg Report revealed that an alarming 50 percent of organizations in the UAE believe that their cloud service providers should share responsibility for managing data in the cloud, although cloud provider contracts usually place data management responsibility on businesses. Just 23 percent of UAE businesses stated that it is their responsibility to manage the data on their cloud.
“As workforces become more mobile and the barriers between work and personal life break down, company data has become dispersed across numerous environments,” said Jyothi Swaroop, vice president, Product & Solutions, Veritas. “When data is fragmented across an organization and has not been properly tagged, it is more likely to go ‘dark’, threatening the company’s reputation and market share if it falls foul of data protection regulations such as GDPR. So it’s vital that organizations take full responsibility for ensuring their data is effectively managed and protected.”
The dark age of data
Organizations consider strengthening data security (65 percent), improving data visibility and control (42 percent) and ensuring effective back up and recovery of data (48 percent) among their top key drivers for day-to-day data management. Yet the majority of respondents admit that their organization still needs to make improvements in all of these areas.
“A company’s dark data reservoir may be out of sight and out of mind for many organizations, but it’s an enticing target for cybercriminals and ransomware attacks. The more organizations know about the data they hold, the better they will be at judging its value or risk,” added Swaroop. “But with the average company holding billions of data files, manually classifying and tagging data is beyond human capability. Businesses must implement data management tools with algorithms, machine learning, policies and processes that can help manage, protect and gain valuable insights from their data, regardless of where it sits in their organization.”
Johnny Karam, Regional Vice President, Emerging Region, Veritas Technologies,added: “The time has come for data management to be accorded the importance it warrants at boardroom level. While we have seen an encouraging decrease in the levels of redundant, obsolete and trivial data in the UAE in recent years, a startling 83 percent of companies indicate that they have classified less than half of their public cloud data. It not only makes business sense to prioritise an intelligent data management and IT infrastructure, but this will also help businesses achieve greater operational efficiency in the long-term. This is where Veritas can help, by extracting the complexity from the process, identifying dark data, removing risks and delivering true value for organizations.”
Read more about the key findings of this study in a VOX blog here. To learn more about how Veritas can help global organizations protect their data and bottom line, download the full report here. For more information on implementing a centralized data management strategy, visit www.veritas.com.
A total of 1,500 IT decision makers and data managers were interviewed in October and November across the US, the UK, France, Germany, Switzerland, the UAE, Canada, Mexico, Brazil, Australia, New Zealand, Singapore, China, Japan and the Republic of Korea.
About Vanson Bourne
Vanson Bourne is an independent specialist in market research for the technology sector. Our reputation for robust and credible research-based analysis, is founded upon rigorous research principles and our ability to seek the opinions of senior decision makers across technical and business functions, in all business sectors and all major markets. For more information, visit www.vansonbourne.com.
Veritas Technologies is a global leader in enterprise data management. Over fifty thousand enterprises—including 90% of the Fortune 500—rely on us to abstract IT complexity and simplify data management. Our Enterprise Data Services Platform automates the protection and orchestrates the recovery of data everywhere it lives, ensures 24/7 availability of business critical applications, and provides enterprises with the insights they need to comply with evolving data regulations. With a reputation for reliability at scale and a deployment model to fit any need, Veritas supports more than 500 data sources and over 150 storage targets, including 50 clouds. Learn more at www.veritas.com. Follow us on Twitter at @veritastechllc.
Forward-looking Statements: Any forward-looking indication of plans for products is preliminary and all future release dates are tentative and are subject to change at the sole discretion of Veritas. Any future release of the product or planned modifications to product capability, functionality, or feature are subject to ongoing evaluation by Veritas, may or may not be implemented, should not be considered firm commitments by Veritas, should not be relied upon in making purchasing decisions, and may not be incorporated into any contract.
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