|19 September, 2019

DFMC strengthens its position, as a market leader in mattress manufacturing, at 'The Hotel Show'

Dubai Furniture Manufacturing Company holds 60% of the premium market in the hospitality sector

DFMC strengthens its position, as a market leader in mattress manufacturing, at 'The Hotel Show'

Dubai, UAE: Dubai Furniture Manufacturing Company LLC (DFMC), a market leader in the premium mattress segment in the Middle East, showcases its exclusive range of eco and ergonomical mattresses at The Hotel Show, that kick-started today. DFMC is a part of A.A. Al Moosa Enterprises that manufactures and markets two of the biggest premium mattress brands in the world, King Koil and Serta.

DFMC is a market leader in delivering quality mattresses to leading names in the hospitality industry, namely Hilton, Marriott, Fairmont, Conrad, Sheraton, Radisson and many more, across the UAE, KSA, Oman, Bahrain, and India. Across UAE, DFMC has supplied to the prestigious hotels like Atlantis – The Palm, Emirates Palace Kempinski, Hyatt Regency, Jumeirah International, Dukes London, Mercure Grand, Novotel, Ritz Carlton, One&Only Park Mirage, Raffles, Rixos Hotel, Radisson SAS, Shangri-La, Sheraton, The Meydan Hotel, Yas Viceroy Hotel, and many more.

Upon their participation at The Hotel Show, Mr. Sundar Rajan, Managing Director of Dubai Furniture Manufacturing Company LLC (DFMC), commented, “The Hotel Show offers us a platform to showcase our niche and quality mattresses to the hospitality industry in the UAE, and also provides us an opportunity to grow our market share. Our large client portfolio is a testament to our product exclusivity & quality, and also their trust in our after-sales services. This has enabled us to garner not only a high market share but also a magnanimous mind share among customers.”

“Our market share of more than 60% in the hospitality vertical gives us an edge at The Hotel Show, where the who’s who from the hotel industry is be present for potential future projects’ requirements. We are witnessing an increasing demand for high-quality mattresses in the UAE, driven by the rise in the number of hotels to accommodate the expected millions of visitors for Expo 2020, and we are fully equipped to meet these demands,” he added further.

The King Koil and Serta mattresses and sleeping solutions are on display at Hall 2 – Stand No. SS 2D 129 during The Hotel Show, until 19th September at the Dubai World Trade Center. For more information please call +971 4 8853929 or email dfmc@emirates.net.ae


About Dubai Furniture Manufacturing Company LLC (DFMC):

Dubai Furniture Manufacturing Company LLC (DFMC) is a multinational company with its corporate office in Dubai, UAE and sister concern companies in the other regions namely Kuwait, Qatar, Bahrain & Oman. DFMC has recently ventured into India and also set up a full-fledged manufacturing facility near Pune, India.  

Established in 1993, DFMC was set up to manufacture and market “King Koil” branded products under license from King Koil, USA.  Over the years, DFMC has used its marketing acumen and hi-tech manufacturing facilities to establish itself as the leader in the mattress industry in the Middle East.  Later, DFMC acquired the license to manufacture and market “Serta” branded products from Serta Inc., USA, and the world’s largest mattress brand.  Serta and King Koil branded products are manufactured in a state-of-the-art production facility in Dubai.

For more information please contact:
The Idea Agency - PR Department
Tel: 04-392 7700 Fax: 04-392 7858 e-mail: pr1@tia.ae 

© Press Release 2019

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