Dubai, United Arab Emirates: CAFU, the leading on-demand fuel delivery and vehicle services company, today announced the appointment of Nuzhat Naweed into the newly established role of Chief Product Officer (CPO) to lead the strategy and execution of building CAFU’s product roadmap.
“Since its inception, CAFU has disrupted a century-old model of refuelling and automotive services. At our core is the drive to solve problems for the benefit of consumers by challenging convention through continued product-led innovation” said Rashid Al Ghurair, Founder and CEO. “Nuzhat joins at a pivotal point in the CAFU journey, and I am excited that she will spearhead our product-led growth, she brings extensive experience across product, design and technology. We look forward to benefitting from her extensive experience in building a game-changing product and design team in the coming months, which will in turn, drive our ambitious service roadmap.”
Nuzhat brings significant digital commerce and technology expertise to CAFU, having operated as a senior product and design leader across international and UAE based brands such as BBC, ASOS, Zalando and Careem. With extensive experience in leading multi-disciplinary teams within large organisations as well as start-ups, Nuzhat is an expert in translating critical goals and customer needs into strategic actionable opportunities and has a proven track record in defining and driving successful product roadmaps for a wide range of portfolios and platforms.
“I am inspired by CAFU’s success to date and have watched CAFU consistently execute on its vision, to deliver convenience through intelligent technology and products” said Nuzhat Naweed, Chief Product Officer at CAFU. She added “I look forward to applying my background in building both great products and teams to drive further innovation on the platform and help achieve CAFU’s goals.
Nuzhat will be responsible for building the CAFU Product & Design team with an aim to deliver on the company’s ambition and growth in the coming years.
© Press Release 2021