Brunch & Cake announces extensive expansion plans across UAE and GCC

Brunch & Cake is coming to Abu Dhabi in December 2020

Amjad Barakat

Amjad Barakat

  • Brunch & Cake is coming to Abu Dhabi in December 2020
  • A second location in Dubai set to launch at The Pointe Dubai in November 2020
  • Brunch & Cake formally announces expansion plans in the UAE and other GCC countries after completing a year in Dubai
  • Amjad Barakat of Brunch & Cake announces expansion plans throughout GCC with official signing in Saudi Arabia and Egypt

After only one year of landing in Dubai, Barcelona-born Brunch & Cake is set to open multiple new locations across UAE and the GCC. The most immediate and upcoming launch, will be at The Pointe in Dubai followed by a third location in Abu Dhabi. Co-founders of Brunch & Cake have also confirmed extensive expansion plans for throughout the GCC

The Pointe Dubai

Brunch & Cake’s second Dubai location is set to open in early December at The Pointe Dubai. The second location will be called ‘Brunch & Cake by the Sea’ and will be right next to the world’s largest dancing fountain which is set to open at The Pointe on 22nd October 2020. Brunch & Cake by the Sea will boast an indoor space of 1,500 sq ft indoors and a terrace outdoor seating of 1,000 sq ft. This will be the brand’s cosiest location and is being dubbed as ‘Petit pequeño’ by the Brunch & Cake team.

Abu Dhabi

In their first year, Brunch & Cake quickly won the hearts of Dubai residents and tourists alike and has established itself as a favourite all-day dining spot. Joining the successful flagship branch in Wasl 51 you’ll find Brunch & Cake Abu Dhabi serving signature items like Zucchini Fritter Scrambled Eggs, Pink Caesar Salad, Beetroot Risotto, Lobster Shakshuka, all the to Burrata Butter Chicken at their Al Bateen location in Abu Dhabi.

Brunch & Cake’s Abu Dhabi location in the UAE spans over 3013 sq ft and has the overall capacity to seat 75 number of people. The perfect spot for socialising, the venue will be complete with an outdoor and indoor area both of which follow the quintessential look and feel of the brand in Dubai’s flagship venue. The charming venue will feature rattan chairs and marble-top tables surrounded by wicker-woven cacti, golden reeds and large green potted plants, with other boho-inspired decorations all of which have become a signature for Brunch & Cake in the UAE.

GCC Expansion

Co-founder of Flip International, and seasoned F&B expert, Amjad Barakat who brought the beloved brand to Dubai all the way from Barcelona has also shared extensive expansion plans across the GCC, with Saudi Arabia being the first to sign on for a location in Riyadh. An agreement between Pipeline Investments/Flip International and Alrajhi Investment Group was signed at the start of 2020 and will see a total of 6 outlets opened in Saudi Arabia, with the first location opening in Riyadh in September 2021. Brunch & Cake has also signed an agreement with the Coral hospitality in Egypt for further expansion and is also cooking up potential growth in other GCC countries like Kuwait.

Speaking about the upcoming expansion plan, Amjad Barakat said, “We’ve just completed a year of Brunch & Cake in Dubai and despite going through the pandemic, I have to say it has been a fabulous year full of learnings. The lockdown gave us time to really up our game and make the best out of a sticky situation. The public response this past year has been incredible and we love that Brunch & Cake has managed to create an appeal for all groups whether it be Dubai local or expat residents as well as tourists alike. It is due to this love for the brand that we have decided to expand further in Dubai and also Abu Dhabi where a lot of Brunch & Cake lovers already reside. Saudi Arabia is also a highly exciting market to expand into andwe cannot wait to introduce customers there to our signature food and atmosphere.”

Notes to Editors

  • Brunch & Cake has seen 20% growth from December 2019.
  • Brunch & Cake at The Pointe is set to open in November 2020
  • Brunch & Cake Abu Dhabi is set to open in December 2020
  • Brunch & Cake is set to open in one of Dubai’s most beloved Mall in May 2021
  • Saudi Arabia’s first Brunch & Cake will open in September 2021
  • All expansion and locations in GCC fall under Pipeline Investments and Flip International of which Amjad Barakat and Jamal Wick are CO-Founders
  • Flip international is also the team behind the highly successful Bespoke Trailers which were launched in Dubai in 2018

About Brunch & Cake Dubai

Brunch & Cake Dubai is an all-day dining restaurant that hails from Barcelona and is known for their perfect mix of healthy, wholesome and visually appealing menu items. With a promise of ‘Grandma’s Goodness’ Brunch & Cake has made its way to Dubai to create their first ever flagship store outside of Barcelona. The restaurant is a project of F&B consultancy, Flip International co-founded by Jamal Wick and Amjad Barakat who have established multiple successful F&B concepts across the MENA region and aim to push the boundaries of F&B scene with the launch of Brunch & Cake Dubai. Brunch & Cake Dubai was the brand’s 6th location overall. The 6000 sq. flagship outlet, located at Wasl 51, block C in Jumeirah 1 opened in October 2019. The end of 2020 will see a new location for Brunch & Cake at The Pointe Dubai and UAE expansion into Abu Dhabi.

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