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Dubai-UAE: Dubai Shopping Malls Group (DSMG), in collaboration with Dubai Festivals and Retail Establishment (DFRE), today announced the launch of their ‘Shop and Win Gold’ campaign ahead of the auspicious Diwali Festivities. Running from 21 October to 6 November 2021, the 15-day celebration brings a slew of offers and promotions to residents and visitors, making this Diwali brighter than ever.
Shoppers who spend AED 200 or more can participate in a digital raffle draw and stand a chance to win 20 grams of 24-karat gold worth AED100,000 in total. A total of 20 winners will be named on 6 November by DSMG and DFRE officials.
By gaining significant momentum over the years, the Diwali campaign has transformed into one of the most-awaited promotions under the DSMG retail belt. This year’s campaign is a reflection and celebration of prosperity and good fortune—two virtues that exemplify the occasion of Diwali.
Majid Saif Al Ghurair, Chairman of Dubai Shopping Malls Group, said: “Our customers are at the heart of everything we do and catering to their needs is a key priority for us. To this end, we are pleased to announce the 2021 Diwali campaign. Through our tried and tested Diwali raffle strategy, every year, we witness major traction from tourists and residents living in the UAE. This year, we return with the same excitement and look forward to powering the festivities with our raffle and promotions.”
The malls participating in the Dubai Shopping Malls Group Diwali promotion this year include Al Khail Community Centre, Bay Avenue, Burjuman, City Centre Shindaga, Dubai Outlet Mall, Dubai Wharf Mudon Community Centre, Oasis Mall, Reef Mall, and Shorooq Community Centre.
For more information, visit http://www.dubaimallsgroup.com/
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About Dubai Shopping Mall Group:
Dubai Shopping Malls Group (DSMG) is a non-profitable, umbrella organization of malls set up under the patronage of the Dubai Department of Economic Development to promote shopping, retail trade and the mall industry in Dubai. Launched in 1998, one of the primary objectives of DSMG is to synergize marketing initiatives and provide better quality services to the visiting shoppers in the malls.
As an association of malls, DSMG is committed to ensuring that the shopping experience in Dubai is without parallel, assuring visitors that any mall that is a member of the association will provide them with the right retail experience and deliver on quality, service and innovation.
© Press Release 2021
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