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Amman, Jordan – Arab Trade Desk (ATD), a groundbreaking new innovator in the region’s digital advertising landscape, recently signed a cooperative agreement with Al Wakeel Media Group, designating ATD as the publisher’s exclusive selling agent for digital advertising. Through this newly established partnership, advertising sales and inventories for AlWakeelNews.com and Mala3eb.com will be managed through Arab Trade Desk’s streamlined programmatic advertising platform.
The agreement was signed during a meeting held at the King Hussein Business Park on Tuesday, December 29; the partnership was made official with the signatures of ATD’s Chairman, Mohamed Alayyyan, and the founder of Al Wakeel Media Group, Mohammad Al Wakeel. The Managing Director of Arab Trade Desk, Mohammed Srour, and the General Manager of Al Wakeel Media Group, Laith Al Wakeel, were also in attendance during the signing.
Commenting on the occasion, Srour emphasized ATD’s appreciation of the opportunity to forge partnerships with such renowned and distinguished digital publishers, adding, “At Arab Trade Desk, we are honored to be able to work with Al Wakeel Media Group, a major player among Jordan’s digital media landscape. Perhaps more importantly, as a publisher committed to credibility and accessibility in media, Al Wakeel Media Group perfectly embodies our mission of making digital media work for everyone.”
Arab Trade Desk is a programmatic advertising platform that allows all parties to more easily and effectively navigate the world of digital advertising. The platform, which can be used as a self-service tool or a fully managed service, gives users more autonomy and insight into their digital advertising experience. For publishers of sites like AlWakeelNews.com and Mala3eb.com, that means helping them take more proactive control of their advertising inventories and bookings, in a way that not only works to increase advertising revenues, but also aims to provide a more relevant and rewarding experience for their readers, no matter how niche the audience. “By establishing an open, accessible, and transparent space for both publishers and advertisers, we at ATD strive to create a digital landscape that is more rewarding for everyone involved - including end users,” Srour concluded.
Also speaking at the signing, the General Manager of Al Wakeel Media Group, Laith Al Wakeel highlighted the revolutionary nature of the ATD platform, “By managing our advertising inventories through ATD’s platform, we will be able to better meet the needs of both our advertisers and our readers. Arab Trade Desk uses unrivalled AI capabilities and other advanced tools to help advertisers more effectively target relevant and niche audiences, which in turn gives our readers a more relevant and enjoyable experience on our websites. We are very excited to put our new partnership into action.”
AlWakeel News is among the most popular and frequently visited news portals in Jordan, while Mala3eb.com provides sports enthusiasts in Jordan and across the Arab world with comprehensive, up-to-date news and coverage of their favorite athletes, competitions, and events.
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