Aloft Dubai Creek by Marriott Partners with Evolvin' Women to empower women in Hospitality

Aloft Dubai Creek becomes the first Marriott Property to join Evolvin' Women to support the professional development of women from developing countries

Aloft Dubai Creek by Marriott Partners with Evolvin' Women to empower women in Hospitality

Dubai, UAE: Aloft Dubai Creek by Marriott signed a partnership agreement with Evolvin’ Women, a social enterprise dedicated to the advancement of women in developing areas through providing skill development opportunities in the hospitality sector.

The two year partnership entails Aloft Dubai Creek facilitating work experience and skill development training for the women under the Evolvin’ Women Program. For Evolvin’ Women, this is the first collaboration with a Marriot property and will advance the organization’s goal of empowering unemployed women from Africa by connecting them to quality education and job opportunities in the private sector in the UAE which will help them find suitable jobs in the hospitality field and become financially independent.

As a starting point, Aloft Dubai Creek is interviewing women from Zambia who are under the Evolvin’ Women programme and the selected candidates will be offered work placements. The women will receive training and mentoring from female professionals in managerial roles and work in the hotel departments best suited to their interests and capabilities.

Gurnoor Bindra, Hotel Manager who commented: “I don’t believe in hiring people based on their gender but as a female leader myself, I do believe in giving enough opportunities to women who don’t get them easily due to the places they come from, societal constraints, biased treatment, and financial barriers.

Evolvin’ Women has given us the opportunity to connect to with women who have or still are undergoing these challenges and need the first opportunity to start their journey of self-confidence, fair treatment, skill development and financial independence.

We are proud to be the 1st Marriott Hotel to collaborate with Evolvin’ Women and through this partnership we will advance our mission of diversifying our team while improving the conditions of the community and society we operate in. We look forward to working on this fantastic initiative and developing the next generation of female leaders and entrepreneurs.”

Assia Riccio, founder of Evolvin’ Women, said: “We are pleased to partner with Aloft Dubai Creek and proud of their commitment to support our programme in making a sustainable impact on the livelihoods of women from disadvantaged communities. The experience and knowledge these women will receive will make a profound influence on their careers and in turn empower them to their support their families in Africa.

We look forward to seeing this partnership develop to its full potential and lead to the professional growth of these women and pave the way for more Marriott properties to join Evolvin’ Women to play a role in promoting gender equality and inclusivity in the hospitality industry.”

Evolvin’ Women is supporting the United Nations Sustainable Development Goals (SDGs) #4 Quality Education, #5 Gender Equality and #8 Decent Work through promoting social responsibility in hospitality businesses in Middle East and Africa.

The skills and experience these women will acquire during their time working in the hospitality sector can be passed on to other women in their country to improve their livelihood, community wellbeing and contribute towards increasing employability rates of women in Africa.

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