Ali & Sons marks the brand's success with the opening of the largest ŠKODA showroom worldwide

Investment in historic European auto brand reflects landmark demand and growth in 2020

  
Ali Sons marks the brand's success with the opening of the largest Scaron;KODA showroom worldwide

Ali & Sons, exclusive importer and distributor for ŠKODA in the United Arab Emirates, is strengthening its investment in the iconic European automotive brand on the back of 35% growth in 2020.

Four new models have been lined-up for launch in 2021 – Scala, Kamiq, Karoq, and the all-new Octavia – to address the needs of all motoring enthusiasts in the UAE.

Mohamed Ali Al Dhaheri, Member of the Board of Directors and Managing Director of Ali & Sons Co. - Motors Division, said: “We are very pleased with the results of our strategic vision for the ŠKODA brand in the UAE, resulting in double-digit growth even in a challenging period. Our substantial investment in ŠKODA’s presence in the UAE is in recognition of our customers’ trust in the brand value and promise, and is represented by a growing line-up of models and upgraded brand presence in Abu Dhabi and Dubai. The company is also working on a long term business plan to strengthen our market share, double its sales in 2021 and take its rightful place within the best 10 selling car brands in the UAE market”.

Feras Hasinou, Brand Manager of ŠKODA, Ali & Sons, said: “The company has inaugurated new, larger showrooms and service centers for the automobile brand in Abu Dhabi and Dubai, UAE. The new location in Dubai, is the largest ŠKODA showroom in the world and is located in the historic automotive retail district of Dubai – Al Ittihad road. Additionally, new ŠKODA workshops have been integrated in both Dubai and Abu Dhabi showrooms to ensure an enhanced customer experience. Additionally, the company revamped all the internal processes and coached the team to better serve our valued customers,”

Following the introduction of Scala and Kamiq in Q1 2021, ŠKODA is preparing the launch of two new models, Karoq and Octavia, in the market in time for the Holy Month of Ramadan. ŠKODA by then will have its range increased to seven models in the UAE, to establish presence in more segments and bring consumers additional choice.

All ŠKODA models available in the UAE are ‘Simply Clever’ and feature a range of innovations designed to make routine and periodic experiences enjoyable, and carry forward the brand’s strong heritage, passion for design and technology, and positioning as a lifestyle companion. Globally, ŠKODA AUTO delivered a total of 1,004,800 vehicles to customers in 2020, surpassing the one-million-delivery mark for the seventh year in a row.

About Ali & Sons

Ali & Sons Holding LLC is a pioneering force that has been instrumental in shaping the direction and development of the UAE’s economy through its diverse, dynamic and high-end offerings. Since its establishment, Ali & Sons has remained determined to deliver innovative solutions, modern and original products and services with technologically advanced resources that enable sustainable and positive outcomes. The multi-faceted conglomerate holds a solid presence across a vast scope of sectors which include Automotive, Oil & Gas, Contracting, Commercial, Marine Engineering, Retail, Property Management, Tourism and Manufacturing. The group is aligned with some of the globe’s most prestigious and sought-after brands such as Porsche, Audi, Volkswagen and ŠKODA. ŠKODA became a Group partner in 2010, exclusively for the UAE. Showrooms with after sales facilities are located in Abu Dhabi, Dubai and Al-Ain.

Send us your press releases to pressrelease.zawya@refinitiv.com

© Press Release 2021

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.


More From Press Releases