Turning specifically to Dubai, Sheikh Mubarak remains positive about the emirate’s hospitality sector, even in the wake of a 15% drop in room rates.
“Up to June this year, Dubai recorded 8.36m visitors with between 2-3% attributed to health tourism. There is room for growth in this sector.
“We must recognise, however, that medical tourism is a highly competitive segment which requires affordable accommodation for patients who often travel with their families.
“It is important for medical tourists to be as close as possible to their treatment base and all these factors created a compelling case for a Novotel property in the Healthcare City
neighbourhood,” he shared.
The 219-room Novotel Bur Dubai opened in August and is already recording good occupancy, a commendable room rate, as well as repeat guests. It is the 14th
property in the Action Hotels portfolio, the third in the UAE but the first in Dubai.
“I have often been asked why we are not in Dubai and the answer is easy. Action Hotels selects destinations and locations that our target audience want in order to achieve the best for their visit.
“The location in Healthcare City is a perfect match for this mid-economy property to serve the health tourism visitor who needs a reliable, safe and interesting hotel with an understanding, individual service culture to support their stay.”
Sheikh Mubarak said this is also true of family groups, as well as the increasing trend of business executives towards medium stays, of one week and more.
“We are not in the business of ‘hotels as trophy assets’ but in the business of hotels that guests want to stay in. From 2004, we have placed our full commitment with the mid-economy sector opening almost a property a year since then,” he said.
Novotel Bur Dubai is the 12th
hotel project between Action Hotels and Accor. In 2020, the partnership is poised to open the doors to two properties in Saudi Arabia, bring the number of hotels in the Arabian Gulf to 12: Ras Al Khaimah
, Sharjah, three in Oman, and two each in Kuwait and Bahrain. © Press Release 2019
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