Partnership to leverage Etihad's extensive global network to enhance Abu Dhabi's reputation as global business tourism capital
Abu Dhabi-UAE: Abu Dhabi National Exhibitions Company (ADNEC) today announced that it has signed a strategic partnership with Etihad Airways appointing Hala Abu Dhabi, the Destination and Leisure Management division of Etihad Airways, the national airline of the UAE, as the official travel and destination management partner of its key events.
Under the strategic partnership, Hala Abu Dhabi will provide travel services and holiday packages to the visitors and exhibitors attending events held at Abu Dhabi National Exhibition Centre.
Humaid Matar Al Dhaheri, Group CEO of ADNEC and Hareb Almuhairy, Senior Vice President Destination and Leisure Management Etihad Airways, signed the partnership agreement at a special ceremony at ADNEC headquarters in the presence of senior officials from both sides.
As part of its continued drive to promote its specialised event portfolio, ADNEC participates in major defence and security shows held in different parts of the world throughout the year. The partnership with Hala Abu Dhabi will go a long way in streamlining travel procedures for such global outings, given the carrier’s reputation and its extensive global network, operated in line with the highest international standards.
Humaid Matar Al Dhaheri, Group CEO of ADNEC, said: "We are proud to partner with Hala Abu Dhabi, the Destination and Leisure Management division of Etihad Airways. The collaboration aligns with our priority to ensure a comfortable and convenient travelling experience for the exhibitors and visitors of these important shows. Such partnerships are central to our collective efforts to promote Abu Dhabi’s status as a global business tourism hub.”
He added: “The latest in a series of agreements signed between ADNEC and leading national entities, the partnership is part of ADNEC’s strategy to step up collaboration with like-minded organisations to enhance the competitiveness of its annual and biennial events that deliver a significant impact on the economy of Abu Dhabi through drawing the participation of major exhibitors as well as thousands of experts, decision makers, and visitors from across the globe.
“The exhibitions and conferences hosted by ADNEC play an important role in supporting the UAE’s aviation sector through attracting tens of thousands of exhibitors and visitors from all over the world to the country. These events also translate into significant benefits for other economic sectors, such as F&B and hospitality, giving a strong boost to the country’s sustainable economic development.”
Hareb Almuhairy, Senior Vice President Destination and Leisure Management, Etihad Aviation Group said: “Through our strategic collaboration with ADNEC we aim to foster the growth of the tourism industry in Abu Dhabi. The meetings, incentives, conferencing and exhibitions (MICE) business plays a significant role in empowering the UAE’s economy and we are pleased to play our part in enabling growth in this sector. Jointly with ADNEC, we will ensure visitors to Abu Dhabi’s major exhibitions receive a warm welcome, enriching experience and the very best Arabian hospitality.
He added: “Exhibitions play an important role in empowering the economy and tourism of the host city, and exposing visitors to the culture, social and environmental sides of Abu Dhabi. This partnership will unify the efforts of both parties to further support the future mission and the vision of UAE.”
IDEX is the most important tri-service defence exhibition in the world, while NAVDEX is a leading strategic event that serves the regional naval security industry. Held under the patronage of His Highness Sheikh Khalifa bin Zayed Al Nahyan, UAE President, the next edition of the dual event will run at the Abu Dhabi National Exhibition Centre from 21 to 25 February 2021.
Drawing the participation of major international defence and security companies as well as key decision-makers and defence experts, the two events provide a strategic platform for building effective synergies among prominent players in the air, sea and land defence sectors in the region and across the globe.
Jointly organised by ADNEC and the General Command of the UAE Armed Forces, UMEX and SimTEX 2020 will run from 23 to 25 February 2020 at the Abu Dhabi National Exhibition Centre under the patronage of His Highness Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces.
UMEX is the only exhibition in the region dedicated to unmanned systems and technologies used in air, land and marine operations. Meanwhile, SimTEX focuses on demonstrating simulation and training technology and capabilities. The biennial dual event convenes international delegations and decision-makers from the defence and aerospace industry as well as senior officials from the government and private sectors to explore state-of-the-art technologies and leverage potential business opportunities.
These events have consolidated their status among the world’s largest international defence shows through highlighting the latest innovations in the defence, security and artificial intelligence domains as well as enhancing the country’s indigenous defence capabilities. Through attracting strategic investments to the vital defence sector and related technology industries, the dual events have over the years established Abu Dhabi as a premier destination for specialised international exhibitions.
Set to run from 16 to 19 October, ADIBS 2019 will feature the latest products and services catering to the luxury yachting, leisure marine and fishing industries. Offering a dedicated platform for local boat builders and shipyards to promote their offerings and showcase the latest boats, yachts and marine accessories, the event bolsters the emirate’s status as a top leisure marine destination.
SIAL Middle East, the fastest-growing food, beverage and hospitality event in the region, showcases the latest products and services in food, beverages and hospitality, and promotes investment opportunities. The event features an extensive business programme that makes it a must-attend event for sharing knowledge and discussing a wide range of topics related to food production and meeting the region’s future nutrition needs. SIAL Middle East also includes Abu Dhabi Date Palm Exhibition, a dedicated B2B event for date palm fruit producers and sellers.
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