As the Saudi Arabian utility sector undergoes digital transformation to optimize its operations, modernize its infrastructure, and reshape offerings, all aligned with Saudi Vision 2030, Saudi Arabian utilities provider, Marafiq, has embarked on enhancing its digital intelligence with SAP.

Marafiq provides power and utility infrastructure to industrial cities within Saudi Arabia, which hosts some of the world’s largest hydrocarbon conglomerates in Yanbu and Jubail. Digital transformation presents a strong growth opportunity in leveraging innovative approaches and refreshed business directions. Marafiq is part of the first power and utility businesses in Saudi Arabia to sign a digital transformation partnership with SAP. Marafiq plays a prominent role in powering the next-wave of growth for the Saudi Vision 2030 industrial ventures through the establishment of intelligent, digital power, and utility facilities.

Ahmed Al-Khars, Marafiq’s General Manager of Information Technology, said “the Saudi Arabian utilities, including Marafiq, must focus heavily on digitalizing power generation, water production, and waste-water recycling to enable the Kingdom’s ambitious economic plans, especially for the energy-intensive industrial cities. Our digital transformation with SAP aims at preparing us for the changing future to be the provider-of-choice for the industrial sector in the Kingdom and lead spearing sustainable, reliable and cost-effective power and utility services for them.”