Online marketplace 'Souqmazoon' launched to support Oman's SMEs

Muscat: Souqmazoon, an e-marketplace designed to primarily support SMEs and Omani products, has been launched in Oman.

The e-marketplace allows consumers to gain access to a wide variety of products across multiple categories. With a diverse selection of products that are mostly sourced and produced in Oman, the portal is devised to cater to the discerning taste of the evolving online shoppers.

Souqmazoon works with a plethora of Omani organisations coming together to provide a seamless ecosystem that supports the souq’s operations, delivering a secure and efficient selling and buying experience. Key stakeholders include Asyad Express (Logistics), Bank Muscat (Payment Gateway), Oman Data Park (Hosting) and Qaid Al Ard Modern Projects LLC (Technology Partner).

The portal has a secure payment gateway and provides all kinds of support through its established partners. The Souqmazoon app, which is already available on Android and iOS platforms, offers a secure payment mode ensuring a seamless checkout experience and encrypted security for personal information.

The portal has an increasing number of vendors, who have listed their products and started selling. Souqmazoon offers strategic support to SMEs across Oman to sell their products online. The e-marketplace extends support by offering an online shelf space, where vendors can easily sell their products to customers across the country.

With a broad range of Omani products, Souqmazoon encourages shoppers to buy locally sourced products. The platform approach is built on the strong belief that supporting local products and businesses will have a significant positive economic and societal impact and add to the diversity of products and services available to the community.


He added, “Given the circumstances resulting from COVID-19, we hope the launch of Souqmazoon will contribute to providing a safe and easy to use platform for selling and shopping goods and commodities. Today, more than ever, people are turning to e-commerce for selling and buying. We see a huge opportunity to capitalise on the growing e-commerce trend. The launch of this website allows us to address this growing market and extend consumers and customers a much-needed choice.”

Vendors will find it very easy to start selling their products on Souqmazoon; once they register, a dedicated Vendor Support service will be available through a professional Omani team to assist them along the way.

Ali Said Al Rashdi, Managing Director of Muaawana, which is contracted to provide the Vendor Support services for Souqmazoon, said, “Being an Omani SME ourselves, we are delighted to work with an e-commerce platform like Souqmazoon which majorly promotes small and medium businesses and local products. We see this as a great opportunity to offer our professional vendor management services to this innovative platform.”

As it aims to redefine convenience by developing into a customer and vendor-centric, digitally enabled company, souqmazoon.com pledges an efficient delivery and service system.

The e-marketplace intends to add value to its customers by extending a seamless shopping experience while helping customers maintain social distancing, considering the current COVID-19 situation.

Appreciating Souqmazoon, Shatha Abdullah Al Jabri, Marketing Director at Meshan Date Sweets, one of Souqmazoon vendors said, “I am happy to be part of this robust e-marketplace which offers buyers a safe interface for viewing and purchasing our products. This platform is a significant opportunity for SMEs since it helps us save on costs and reach out to customers across the country. The impact of COVID-19 has increased the popularity of online shopping and we are happy to be part of a professional and reliable platform which provides us with much convenience and opportunities to increase our sales.”