Hewlett Packard appoints UAE managing director

Born and raised in Dubai, Ahmad Alkhallafi will continue HPE’s work helping the UAE achieve its emiratization goals

Hewlett Packard Enterprise (HPE) has appointed Ahmad Alkhallafi as its new managing director for the UAE region. He will start with immediate effect and will work across the group's Dubai and Abu Dhabi offices.
Under his direction, HPE will continue to work closely with government bodies and private sector organizations to accelerate digital transformation and tech innovation across the country while leading the response to Covid-19 locally, said the company in a statement.
An accomplished senior leader, Ahmad brings to HPE over 14 years’ experience working in the UAE’s technology sector.
He comes from Emirates Post Group, where he served as a board member in Electronic Document Center while leading its large enterprise and nationwide government sales strategy and spearheading a major transformation initiative, it stated.
Prior to this, Ahmad helped launch the Emirates Integrated Telecommunications Company (du), where he led Enterprise Government sales and oversaw the design of new products, services and solutions for private cloud computing.
Ahmad’s incoming priorities include helping customers and partners in the UAE navigate the Covid-19 crisis while maintaining business continuity and operational excellence, said the company statement.
HPE Financial Services is designating more than $2 billion globally towards helping businesses deal with the financial challenges stemming from the virus pandemic and receive the technology they need.
In his new role, Ahmad will oversee implementation of a number of initiatives based on this, including a Payment Relief Program to defer new acquisition costs and the expansion of secure remote work options to help with social distancing and work-from-home policies, it stated.
Lauding the appointment, Wolfgang Egger, VP and MD (Middle East & South Africa) said: "Ahmad brings a great track-record of successful digital transformations, unprecedented account development and executive-level experience from some of the UAE’s largest organizations. His appointment highlights our commitment to the UAE and its incredible talent pool. Ahmad will be a welcome presence as we collectively tackle the unprecedented challenges of Covid-19.”
Born and raised in Dubai, Ahmad will continue HPE’s work helping the UAE achieve its emiratization goals to develop world-leading skills and capabilities in the country’s tech sector.

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