Dubai launches B2B platform to boost tourist attractions

The new platform aims to connect attractions and experiences across the city with global audiences

  
Image used for illustrative purpose. Sports and Adrenaline - Cycle Race

Image used for illustrative purpose. Sports and Adrenaline - Cycle Race

Dubai Tourism

Dubai – Mubasher: Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has officially introduced its online B2B Attractions Marketplace in a bid to boost tourist attractions.

The new platform aims to connect attractions and experiences across the city with global audiences and relevant channel partners, Arabian Business reported on Monday.

“The Attractions Marketplace has been designed to leverage the digital disruption that the leisure and entertainment landscape is experiencing, and is set to benefit the city’s wide variety of attractions and experiences by enhancing their visibility and global connectivity,” Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), commented.

B2B is designed to help attractions access the industry’s network of B2B resellers, increasing productivity across the breadth of Dubai’s destination offering.

“The platform responds effectively to the challenges faced by attractions in marketing themselves to international audiences, offering access to global reseller partners while creating a seamless booking and customer management process... we hope to see increased footfall, stronger engagement and a boost in revenue across the city,” Kazim added.

He pointed out that the initiative supports the emirate’s goal to become the world’s most visited and revisited destination by 2025.

Source: Mubasher

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