2020 trends for Middle East security market: Genetec

Development of machine learning, facial recognition systems for wider acceptance will continue this year

Image used for illustrative purpose. Woman holding mobile phone and using laptop.

Image used for illustrative purpose. Woman holding mobile phone and using laptop.

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Today’s technological advancements lie in connecting more and more devices to each other, and this means concerns around data security will only get bigger.

According to a report by 6W Research, the Middle East’s commercial security market will be worth $8.4 billion by 2025, recording a 16 percent compound annual growth rate (CAGR).

Genetec, a leading technology provider of unified security, public safety, operations and business intelligence, spoke to Zawya about trends in the security market, both in the Middle East and across the world.

“One thing we do see is that our customers are looking to gain operational efficiency, and so they use our technology for two purposes: one is security, the other one is operational efficiency,” Pierre Racz, CEO of Genetec, told Zawya.

Here are some of the top trends Genetec predicts for the Middle East security industry in 2020.


According to Genetec, although artificial intelligence (AI) is becoming a household name, it’s not yet a household reality. “Right now, I think we have reached the peak of the hype cycle of AI,” Racz told Zawya.

Significant advancements continue to be made in machine learning. In the security sector, for instance, Genetec sees good results in automatic license plate recognition (ALPR) systems, which also employ machine learning.


Facial recognition technology has been controversial due to fears that privacy will be compromised and that the system could recognise the wrong people.

Genetec believes that developing solutions using a privacy-by-design approach, where a product is designed with privacy as a priority, will help reduce concerns and increase protection. It also foresees that, in the first quarter of 2020, developers will improve facial recognition systems and software.


Genetec expects that in 2020 more small and mid-sized organizations will move to cloud-based identity management systems that they can easily implement.

These more affordable physical identity and access management (PIAM) solutions will help organizations secure their systems and facilities by effectively managing access requests based on an individual’s identity and an organization’s security policies.


When used in security technology, blockchain can prevent tampering through video and access control as well as identity management systems.

Genetec stated that blockchain is already used by global enterprise-level organizations that are looking for the right technology to underpin their security systems.

As the benefits of the technology are more widely recognized, others (besides global enterprise-level organisations) will also start using it to protect the integrity of both their operational and security data.


Genetec expects cybersecurity to continue to be a vital concern in 2020. Governing bodies and responsible manufacturers are working in partnership with academic researchers, technology experts, civil rights advocates, and industry leaders to regulate the use of potentially invasive technology as well as the procedures required to safeguard against data breaches. These partnerships will only strengthen in 2020, Genetec said.

(Reporting by Gerard Aoun; editing by Daniel Luiz)


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© ZAWYA 2020

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