X-cite by Alghanim Electronics took the IT Retail industry by storm by winning 'Retail Partner of the Year' at the 2011 HP Channel Awards held recently, at the Emirates Towers Hotel in Dubai. X-cite emerged as a clear winner in the Imaging and Printing Group (IPG) as well the Personal Systems Group (PSG). The HP Retail partner of the year award is given to those who demonstrate leadership in defining the local IT market with breakthrough strategies.
X-cite won this prestigious award for achieving the highest supplies-to-hardware ratio in the Middle East as well as for being the first direct retail account for HP in the region. X-cite's innovative marketing campaigns and strong partnership with HP have resulted in increased end user awareness of HP's new PC and printing technologies, giving customers in Kuwait increased access to market-leading devices. X-cite has been successful in not only achieving an outstanding growth rate but have enabled more speed and agility in managing the business across the PC and Printing categories.
Representing the X-cite team were Samer Sayegh (Vice President - Electronics), Rohit Gandotra (Director - Category Management) and Mohamed Bazzy (Senior Product Manager -IT) who received the award in the presence of more than 300 attendees comprising of distributors, resellers and retailers covering HP's market segments. "This award reflects the unwavering commitment by X-cite to build and to deliver excellent customer value by leveraging the latest in technologies and bringing it as early as possible to our loyal customers . We are delighted to have been selected by HP as Retail Partner of the Year" said Samer Sayegh, Vice President - Alghanim Electronics .
Earlier in the year X-cite won Super Retailer at the Reseller Middle East awards as well as Best Retailer at the Middle East Retail Academy (MERA) awards.
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About X-cite by Alghanim Electronics
X-cite is the largest consumer electronics retailer in Kuwait and the Middle East. X-cite delivers a modern, dynamic and convenient shopping experience, with the sole objective of delighting its customers. With touch and feel displays, cash and carry shopping, highly trained multi lingual sales force and the latest gadgets and gizmos, shopping at X-cite is a superlative experience. Operating a network of 16 stores, its customers are offered an unparalleled shopping experience by providing most international brands under one roof and at guaranteed lowest prices. The experience is further enhanced by providing its customers with easy credit, 24-hour shopping in select outlets, extended warranty programs with 24-hour free delivery and installation.
For more information, please contact:
Aniltom P Thomas
Brand Marketing Manager
Alghanim Electronics
Tel: +965 24963604
Mobile : +965 66391372
aniltom@alghanim.com
© Press Release 2011
