Summer campaign with the World Gold Council increases total sales revenues at Joyalukkas by 40%
Gold jewellery, bars and coins all enjoy sales surge
DUBAI, 21 September 2010 - In partnership with the World Gold Council (WGC), Joyalukkas, one of the largest jewellery retailers in the GCC and India, has seen growth of 40% in sales revenues during its World Gold Fiesta campaign, compared with the same period in 2009.
Stimulated through a strategic marketing promotion launched in association with the WGC in June of this year, these sales figures demonstrate the increasing appetite for gold in the region.
Following promotion in-store, outdoor, on television and radio, as well as through print media, the World Gold Fiesta saw significant footfall into Joyalukkas' stores in the Gulf region. The sale of bars and coins increased by 57.8%, while sales of 22kt jewellery, particularly new collections from India, Singapore and Turkey, rose by just over 10% during the summer campaign.
The WGC has a long and successful track record in working with its partners at key volume occasions in the region, such as festivals and the summer season, and is increasing its emphasis on these important events. The WGC supports its partners throughout the lifecycle of a promotional campaign: from the initial creative planning around themes, to providing consumer intelligence, marketing expertise, strategic advice, and insight regarding execution and campaign roll-out.
Ajay Mitra, Managing Director, India, Middle East and Turkey at the WGC commented: "The success of our strategy to focus on important seasonal occasions is clearly demonstrated through the result of this campaign with Joyalukkas. Working together with our partners, we can better understand consumers and their purchasing habits, and continue to grow and develop the regional gold marketplace."
Joy Alukkas, Owner and Chairman, Joyalukkas Group said: "This strong sales success, during a traditionally quiet period, can be attributed to our new and exclusive jewellery collections combined with an extremely effective promotion campaign with the WGC. The WGC's support around the World Gold Fiesta was invaluable to the success of the campaign. We are particularly delighted that customer interest in-store boosted sales of bars and coins in addition to jewellery."
The limited edition, handcrafted collections that formed part of the summer campaign included gold items suitable for every occasion; from the exquisite daily wear of the Singaporean designs, right through to the glamorous, intricately detailed Turkish pieces, and timeless wedding jewellery from India.
-Ends-
World Gold Council
The World Gold Council's mission is to stimulate and sustain the demand for gold. For further information visit www.gold.org
For further information, please contact:
James Madsen
Email: james.madsen@capitalmsl.com
Telephone: +971 4 367 6175
Anna Watson
Email: anna.watson@capitalmsl.com
Telephone +971 4 427 6448
© Press Release 2010
