Two-week awareness drive commemorates International Mother's Day

Campaign mantra: A healthy mother, healthy family, healthy community

Dubai, March 6, 2008: VLCC, one of the region's premier scientific slimming, beauty and preventive healthcare brand, has announced that it will launch a mission-led awareness campaign to celebrate and educate the community on motherhood. The two week campaign is organized in commemoration of International Mother's Day.

To be organised between International Woman's Day (March 8) and International Mother's Day (March 21), the campaign mantra is: A healthy mother, a healthy family and a healthy community. It will feature special workshops for women, mass counseling and information campaigns on mass media, special packages designed for mothers and special events for children at community centres.

One of the highlights of the campaign is a signature campaign by children on a large sized 'Thank you, Mom' card, describing why mothers are the best. For every signature in the greeting card, VLCC will pledge an amount to a charity working for children with special needs.

Elaborating on the rationale behind the campaign, Ms. Vandana Luthra, Founder and Mentor of VLCC, said: "Motherhood is the unchallenged epitome of love, compassion, tenderness and more importantly sacrifice. A mother constantly gives without demanding or expecting anything in return. With pressures at both home and work, it is imperative that she takes care of herself - for the sake of her family and more importantly for her own sake. VLCC is committed to enabling the mothers to leading healthier and fuller lives."

She added: "Through the elements of the campaign we aim at engaging women and helping them address the pressures that motherhood face. As a company committed to a healthier community, we felt the first step is help the most basic unit - the family -- to lead active lifestyles. This is where the mother's role is paramount."

VLCC offers a bouquet of slimming services across its centres in the UAE. Backed by 16 years of experience in weight loss management and holistic slimming techniques, VLCC treats every customer differently, based on medical history and body composition analysis. The slimming programmes are strictly based on scientific principles and do not involve crash diets, artificial food packages, strenuous exercises or appetite suppressants.

Over the years, VLCC has carved a distinct niche for itself in the 'wellness' domain which includes slimming, beauty, fitness, personal care products and education and training institutes. In a nutshell, it has revolutionized the concept of beauty and fitness with its 'Look Good, Feel Great' mantra.

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About VLCC:
Starting as a single centre in New Delhi in 1989, VLCC is today India's leading chain of health, beauty and fitness centres to become an over AED 245 million business. Widely recognized for its scientific weight loss solutions and therapeutic beauty approach, it offers services over a quarter million square feet of retail space across nearly 130 centres in 62 cities across India and the UAE.

Established as the leader in the Indian beauty, health and fitness industry, VLCC is today regarded as an authority in the business of wellness. Having pioneered the concept of complete well-being, both inside and outside, VLCC has further integrated into product and brand extensions -- VLCC Personal Care range of products, VLCC Nail Studio and Spa, VLCC Workout Factory and VLCC Institute. The VLCC Institute currently has 10 campuses across 7 cities in India with student strength of over 2500.

For further information, please contact: 
VLCC centres in UAE: 
Spinneys next to BurJuman Centre, Dubai: +971-4-3599552, +971-4-3599577

Sheikh Zayed Road, Dubai: +971-4-3218008

Al Wasl, Jumeirah, Dubai: +971-4-3429986, +971-4-3441128

Mirdiff, Uptown Mirdiff Mall, Dubai: +971-4-2884880

Khalidiya Junction, Abu Dhabi: +971-2-6814771

Crescent Tower, Buhaira Corniche, Sharjah: +971-6-5562286

12 and 13, Al Qusais Building, Near Spinneys Qusais, Dubai: +971-4-267 8611

Toll Free: 800-VLCC (800-8522)
Please visit our website: www.vlccinternational.com

 

© Press Release 2008