Dubai, UAE: 22 May, 2013: Versace celebrated its fine jewellery partnership with SAMRA International on 15th May hosted at the Burj Al Arab, Dubai.

Special guests including Ahmed Bin Sulayem, Executive Chairman, DMCC, Gian Giacomo Ferraris, CEO of Versace Group and Salim Abu Samra, President of Samra International announced the partnership and introduced the new Versace Fine Jewellery collection designed by Versace and manufactured by JLT-based SAMRA International.

The collection featured baroque rings encrusted with a variety of precious stones, while diamond-studded 3D twist bands and earrings were available in white and yellow gold. Cocktail rings were reintroduced with a fresh and glamorous twist, and the Versace Medusa enriched with diamonds and crocodile texture gold, together with the iconic Versace Greek key, featured heavily in the designs.

"This partnership with SAMRA International marks an important step in for Versace Group. Fine jewellery is an important cornerstone of the luxury goods market, and Versace Group's partnership with SAMRA International shows our commitment to the sector. The partnership with SAMRA International is further proof of Versace Group's vitality as one of the world's leading luxury brands," said Gian Giacomo Ferraris, CEO of Versace Group.

"It is a great pleasure to be here today to support the partnership between Versace Group and SAMRA International, a DMCC member since 2005," said Ahmed Bin Sulayem, Executive Chairman, DMCC, speaking at the event. "Since DMCC's establishment in 2002, Dubai has become one of the world's leading precious stones and metals centres, further demonstrated by renowned luxury brands such as Versace Group choosing to invest in Dubai and in DMCC members such as SAMRA International."

The launch marked the beginning of a new long-term partnership between Versace Group and SAMRA International, and Versace's commitment to the fine jewellery market. SAMRA already operates the first Versace fine jewellery boutique, opened in the Dubai Mall, Dubai in 2009. The partnership will see a roll-out of new Versace fine jewellery boutiques, with particular focus on the Middle East market. The event also showcased the new Versace fine jewellery collection that was revealed at this year's Baselworld,

Dubai-based SAMRA International are world leaders in fine jewellery, with a reputation for craftsmanship and excellence. The new partnership marks the 20th anniversary of Versace's first entry into the fine jewellery market.   

About The Dubai Multi Commodities Centre
The Dubai Multi Commodities Centre (DMCC) is a strategic initiative of the Government of Dubai, was established in 2002, with a mandate to provide the physical, market and financial infrastructure required to set up a commodities market place in Dubai. The Centre attracts key players throughout the entire value chain of a wide range of commodities sectors, together with relevant support industries such as finance, logistics and insurance. DMCC has established a robust infrastructure, including free zone status, trade networking platforms, secure vaults and purpose-built storage facilities. Resident companies of DMCC are offered highly attractive benefits under a free zone status, including 50-year guaranteed 0% corporate and personal income tax, 100 per cent business ownership, full ownership of business premises, and a secure regulated environment. DMCC has also implemented a dedicated compliance policy in the organisation, which is in line with the compliance related laws and regulations of the UAE Federal Government and the competent international bodies. DMCC owns three fully operational towers which host the majority of the physical, market and financial infrastructure including the Jewellery & Gemplex facility, the specialized diamond and pearl exchanges and gold vaults.

For media enquiries:
Dubai Multi Commodities Centre
Henriette Svensen
PR & Corporate Communications Manager
+971 4 375 2207
henriette.svensen@dmcc.ae

© Press Release 2013