Unrivalled rewards and exclusive benefits for Tanishq customers

Dubai: Titan Company Limited’s UAE customers can now join a more than 19 million-strong database of happy shoppers thanks to the launch of the company’s Encircle program in the region.

An industry-leading loyalty program, Encircle welcomes 5 new members every 60 seconds in India, with customers earning a whopping 1+ billion points every year.

Anyone who shops at the recently opened 2000 square-foot Tanishq store in Meena Bazaar, Dubai can now accumulate and redeem points on every purchase. Tanishq Dubai houses an exquisite range of jewellery collections in 18K and 22K gold and diamonds, solitaires, kundan polki and coloured stones.

Customers can become an Encircle member with no additional fee and start earning points with their very first purchase. Points accumulation is easy and allows members to move up the tiers from Silver to Gold or Platinum for increased and improved benefits and rewards.

“The beauty is that right from the first purchase, a customer can start earning reward points, enhancing their membership with each purchase. From special occasion offers, free jewellery cleaning in-store, and exclusive discounts, each member can enjoy a host of benefits,” said Kuruvilla Markose, COO-International Business Division, Titan Company Limited.

“Be it the growth of digital wallets, changing shopping habits due to a global pandemic or acknowledging the varied needs of our customers as we expand our footprint, all of these factors have contributed to the evolution of Encircle, which is now considered the best loyalty program in its category in India. It is our holistic approach coupled with tangible benefits that will ensure we replicate this success in the region,” he added.

The Encircle program in UAE is currently available to Tanishq customers but will soon be transformed into a unified loyalty program in the UAE that will allow customers to accumulate and redeem points across Titan Company brands in various categories including watches.

“This is an exciting time for Titan Company Limited in the region. In addition to launching our first international Tanishq store, we recently introduced our famed video calling facility in-store and also expanded our Titan Watches footprint.  The time is now to sustain the momentum with Encircle, a tried and tested program that reflects the personal and premium customer experiences our brands are known for,” concluded Markose.

For more details or to book a video calling session, please visit www.tanishq.ae  or call +971 42281458

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 About Tanishq

Tanishq, India’s most-loved jewellery brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs, inimitable customer service and guaranteed product quality for over two decades. 

At Tanishq, jewellery is not just a product but a manifestation of artistry and our exquisite range of gold & diamond jewellery strikes the perfect balance between traditional charm and contemporary appeal. With designs that capture the beauty and celebration of special occasions, Tanishq aims to be an integral part of every woman's journey. Attesting to this commitment towards excellence, in 2019, Tanishq has been awarded the title of The Most Trusted Jewellery Brand in India by the Trust Research Advisory. 

Tanishq currently has a presence of 340+ stores and is India’s most trusted jewellery brand with an extremely high brand recall. 

For media enquiries, please contact Nandini Vohra on email nandini@theguildpr.com    

© Press Release 2021