Dubai, United Arab Emirates – Tonic International has announced the promotion of Joao Camacho, to the position of Executive Creative Director. Joao’s new role at the creative agency, based in Dubai, is to ensure the growth of its client portfolio.
Joao joined in October 2016 as Creative Director and since then has completely re-structured the creative team at Tonic International, transforming it into a high-level and competitive department.
One of Joao’s focus points for 2018 is to further develop the digital creative aspect of the agency, to build stronger and more loyal relationship between brands and its consumers, utilizing the data and analytics at hand to drive Tonic International's creativity.
Joao Camacho, Tonic International Executive Creative Director, comments: “Creativity is not a service, it is a product. I firmly believe that by treating creativity as a product, it sets the tone of an agency and truly accelerates its client's businesses. The services that an agency provides with creativity are a given, the way to do better is a combination of creative factors and discipline.”
Jacqui Hewett, Tonic International Managing Director, comments: “Joao is a driving force at Tonic, leading the creative team and inspiring clients with work that truly resonates with their consumers. He has really step changed the creative output during his tenure, fostering the Tonic integration model and weaving creativity seamlessly across all of the services we provide. Joao’s vision and development of our creative product is what really sets Tonic apart, ensuring we always push the boundaries and challenge the status quo. He is a true inspiration to work with and I am very excited for what the future holds with him as our new Executive Creative Director.”
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For further media information, please contact, Bronte Saulle at Brazen
T. +971 4 428 0939 M. + 971 52 536 0799 E. bronte@wearebrazenpr.com
About Tonic International
Tonic International is a full-service marketing group focused on delivering effective communication and building meaningful relationships. Tonic revolutionized the communications landscape by winning the first Gold Cannes Lion award in the Middle East. Tonic’s team of specialized experts combine smart marketing consultancy with fearless creativity to deliver award-winning solutions that achieve business objectives. Tonic adds real value when building new brands, or taking them to new directions through design, advertising, market research, digital marketing, and media. Tonic works with clients passionate about building brands people love to love. Today, some of them are Audi Middle East, Government of Dubai Media Office, BIC, DP World, EGA, Emaar, Peroni and Roshan Telecom.
© Press Release 2018
